There's beauty and struggle with being your own boss, running your own business, but at the end of the day, the responsibility of success really falls upon you, which can be awesome and super motivating, right?

Because the sky's the limit.

Whatever it is that you're trying to accomplish, whatever goal you have, whatever business you're trying to start, you have to ask ourselves the question, why are we avoiding the work that we know

we need to do to reach the result?

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

You know what you need to do. You're just not doing it.

I want to open up this episode actually sharing with you guys a quote or excerpt from

the Modern Wisdom podcast by Chris Williamson. I saw this video on my Instagram feed weeks ago, but it has

stuck with me ever since. That quote resonated so strongly with me as someone who has been a

full-time entrepreneur now for a few years because the success of my businesses really rests solely on me. There's, you know,

there's beauty and struggle with being your own boss, running your own business, but at the

end of the day, the responsibility of success really falls upon you, which can be awesome and

super motivating, right, because the sky's the limit. But there's a lot of things in my businesses,

and I'm talking about my Amazon brand, my personal brand, you know, other business endeavors,

where I know what I need to do to get to the next level. I know what needs to happen. I know the work

that needs to be done. But maybe I'm just avoiding it for whatever reason. So then that introduces the question,

and you can think about this in your own life with whatever it is that you're trying to

accomplish. Whatever goal you have, whatever business you're trying to start, it really doesn't

matter. We can apply this to really anything, right? Any goal, any business, any

endeavor. We have to ask ourselves the question, why are we avoiding the work that we know we need

to do to reach the result, or right, or accomplish the goal? And I've kind of thought out and

broken down three reasons, three core reasons why we avoid

...