320 Sell The Way You Buy by David Priemer

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 26 February 2021

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

Sell the Way You Buy: A Modern Approach To Sales That Actually Works (Even On You!) by David Priemer

When was the last time you enjoyed talking to a salesperson?

While a Vice President at Salesforce, David Priemer had an epiphany: the very sales tactics his team was using were not working on him. While the company―and his entire profession―was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: they were not selling the way they buy.

The truth is that, as buyers, we’re not often aware of the pathways and mechanisms by which we make purchasing decisions, and customers aren’t always sure about what they want or need.

In Sell the Way You Buy, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make the average person dislike salespeople.

Sell the Way You Buy is about much more than putting yourself in the customer’s shoes. It’s about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects. In short: to sell the way you buy.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sell-way-you-buy-david-priemer

Transcript

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0:00.0	This is David Primer, author of Sell the Way You Buy, a modern approach to sales that actually works even on you.
0:07.0	And you are listening to the Marketing Book Podcast.
0:12.0	Welcome to the Marketing Book Podcast podcast helping you keep up with the smartest
0:16.0	thinking in the quickly changing field of modern marketing and now here's your
0:20.9	host Douglas Burnett. Hello and thanks for joining me on Here's your host, Douglas Burdett.
0:23.0	Hello, and thanks for joining me on the marketing book
0:25.8	podcast where each week I publish an interview
0:28.2	with the author of a new marketing or sales book,
0:30.2	and which was named by Forbes as one of 11 Smart Podcasts that will keep you in the
0:34.9	know and named by LinkedIn is one of 10 podcast that will make you a better
0:39.2	market. Don't worry about taking notes. You can find links to everything
0:42.4	linkable in this episode's website page
0:44.8	at marketingbook podcast.com.
0:47.3	And since you're a listener to the marketing book podcast and I read every book featured on the
0:51.4	show, if I can recommend a specific marketing or sales book or any other
0:55.9	resource I know of for whatever challenge you're facing, send me a LinkedIn connection
1:00.0	invite with a message indicating you're a listener so I won't mistake you for a
1:04.0	spam or and ignore you and I will do my best to get you pointed in the right
1:08.3	direction. I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly
1:15.2	changing and somewhat overwhelming world of modern marketing and sales.
1:19.1	My day job is running a marketing agency that helps manufacturers, industrial companies grow their revenue.
1:25.0	To learn more about the problems we solve
	...

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