321 The Experience Economy by James Gilmore

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 5 March 2021

⏱️ 87 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Experience Economy: Competing for Customer Time, Attention, and Money by Joseph Pine and James Gilmore

Time is limited. Attention is scarce. Are you engaging your customers?

Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral?

Welcome to the Experience Economy, where businesses must form unique connections in order to secure their customers' affections--and ensure their own economic vitality.

This seminal book on experience innovation by Joe Pine and Jim Gilmore explores how savvy companies excel by offering compelling experiences for their customers, resulting not only in increased customer allegiance but also in a more profitable bottom line.

Translated into thirteen languages, The Experience Economy has become a must-read for leaders of enterprises large and small, for-profit and nonprofit, global and local.

Now with a brand-new preface, Pine and Gilmore make an even stronger case for experiences as the critical link between a company and its customers in an increasingly distractible and time-starved world.

Filled with detailed examples and actionable advice, The Experience Economy helps companies create personal, dramatic, and even transformative experiences, offering the script from which managers can generate value in ways aligned with a strong customer-centric strategy.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/experience-economy-james-gilmore

Transcript

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0:00.0	This is James Gilmour, co-author of the Experienced Economy, competing for customer time, attention, and money, and you are listening to the Marketing Book Podcast.
0:10.0	Welcome to the Marketing Book book podcast helping you keep up with the smartest thinking
0:16.2	in the quickly changing field of modern marketing and now here's your host
0:21.3	Douglas Burdett.
0:23.0	Hello, and thanks for joining me on the marketing book
0:25.8	podcast where each week I publish an interview
0:28.1	with the author of a new marketing or sales book
0:30.1	and which was named by Forbes
0:31.6	as one of 11 Smart Podcasts that will keep you in the know and
0:35.6	named by LinkedIn is one of 10 podcasts that will make you a better market.
0:39.7	Don't worry about taking notes.
0:41.1	You can find links to everything linkable in this episode's
0:43.4	website page at marketingbook podcast dot com and since you're a listener to the
0:48.3	marketing book podcast and I read every book featured on the show if I can recommend a specific marketing or sales book or any other resource
0:56.3	I know of for whatever challenge you're facing, send me a LinkedIn connection invite with a message
1:00.9	indicating you're a listener, so I won't mistake you for a spam or
1:04.4	and ignore you and I will do my best to get you pointed in the right direction.
1:08.8	I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the
1:15.0	quickly changing and somewhat overwhelming world of modern marketing and sales.
1:19.0	My day job is running a marketing agency that helps manufacturers,
1:22.0	industrial companies grow their revenue.
1:24.8	To learn more about the problems we solve and how we do it, visit sales artillery.com.
	...

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