319 The Strategy Mindset 2.0 by Chuck Bamford
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 19 February 2021
⏱️ 55 minutes
🧾️ Download transcript
Summary
The Strategy Mindset 2.0: A Practical Guide To The Design and Implementation of Strategy by Dr. Chuck Bamford
According to strategic planning expert Dr. Chuck Bamford, business strategy is a mixture of instinct and instruction.
You already have the instinct—let Bamford provide the instruction you need to hone your business and leadership traits and lead your organization into a bright future.
Bamford’s work stands out from other business leadership books by providing in-depth processes in a practical format that allows the reader to use the material immediately.
Using these as a jumping-off point and a business model navigator, Bamford encourages you to think about your own business leadership skills list and the qualities you want to master.
By envisioning your ideal customer, crafting true competitive advantages, and understanding how to implement strategy, you can begin honing an identity that will make you stand out in any industry.
Bamford draws upon lessons from wildly successful organizations in every type of industry to show you how developing a real strategic plan can make a whole lot of change possible.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/strategy-mindset-chuck-bamford
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Well, this is Dr. Chuck Bamford and the author of the Strategy Mindset 2.0, a practical guide to the design |
| 0:07.0 | and implementation of strategy, and you are listening to the Marketing Book Podcast. |
| 0:12.6 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking |
| 0:19.4 | in the quickly changing field of modern marketing. |
| 0:22.8 | And now here's your host, Douglas Perdett. |
| 0:26.1 | Hello, and thanks for joining me on the marketing book |
| 0:29.0 | podcast where each week I publish an interview |
| 0:31.3 | with the author of a new marketing or sales book and which was named by Forbes as one of 11 Smart Podcasts that will keep you in the know and named by LinkedIn is one of 10 podcasts that will make you a better market. |
| 0:42.9 | Don't worry about taking notes. |
| 0:44.3 | You can find links to everything linkable |
| 0:46.0 | in this episode's website page |
| 0:47.9 | at marketingbook podcast. |
| 0:50.3 | And since you're a listener to the marketing book podcast and I read every book featured on the show, |
| 0:55.0 | if I can recommend a specific marketing or sales book or any other resource I know of |
| 1:00.0 | for whatever challenge you're facing, send me a LinkedIn connection invite with a message indicating you're a listener, |
| 1:06.0 | so I won't mistake you for a spam or ignore you, and I will do my best to get you pointed in the right direction. |
| 1:12.0 | I do this podcast to help me and my |
| 1:14.3 | listeners keep up with the latest ideas that matter most in the quickly changing and |
| 1:19.0 | somewhat overwhelming world of modern marketing and sales. My day job is running a marketing agency that helps |
| 1:24.5 | manufacturers, industrial companies grow their revenue. To learn more about the problems |
| 1:29.1 | we solve and how we do it visit sales artillery dot com |
| 1:33.9 | all right enough yackin let's get on with the show |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Douglas Burdett, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Douglas Burdett and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.