320. How Using "The Belief Breaking Matrix" In Your Content Will Instantly Accelerate Your Leads & Post Engagement (Even If You Suck at Posting Content)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 4 April 2022
⏱️ 18 minutes
🧾️ Download transcript
Summary
Short but hopefully powerful episode all around content and looking at your content creation through the lens of your prospective clients. There are different stages that a prospect must go through to see the potential and value of your coaching and eventually sign up with you. We'll talk about those stages along with different examples of content you can use starting today.
Topics Include:
- Belief Breaking Matrix
- 5 Levels of Awareness
- Asleep Stage
- Aware Stage
- Awake Stage
- Examples
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | you know, most busy people when they're trying to, uh, you know, lose that extra 10 to 15 pounds, |
| 0:05.4 | um, they think that they don't have time to do things. They don't, they think they don't have |
| 0:10.0 | time to hire a coach. Okay. So here's the problem with that. The reason is the reason that's a |
| 0:13.7 | problem is you're going to constantly find yourself in this cycle of, well, I can do it on my own. I don't have time. I don't have time. But the reality is, |
| 0:20.9 | with our blank mechanism, like my fat loss cycling system, our clients can spend as little as |
| 0:26.7 | one or two days a week in the gym and still lose up to a pound of week, which allows us to |
| 0:32.7 | stick to this more consistently for the long term and not feel like you have to be all or nothing, |
| 0:37.2 | which ultimately means you have a consistent and sustainable fat loss approach instead of this |
| 0:42.2 | like, I'm either all in or I'm all out, right? And then bonus, if you show proof, like my client, |
| 0:47.1 | Trisha here, when she came to me, she was, you know, spending six or seven days a week in the gym |
| 0:51.6 | and was constantly burnt out, never had enough time. |
| 0:54.3 | She was taking time away from her family to then dictate towards the gym. |
| 0:58.3 | And she got really resentful of the gym. |
| 1:00.2 | But when she came in, we were able to do this, this, and this and give her a benefit. |
| 1:04.9 | What's up, squad? |
| 1:06.0 | Coming in here for an unannounced mini training. |
| 1:08.2 | So this is going to be kind of quick and extremely powerful, |
| 1:12.9 | extremely valuable. I'm just going to get right to the, cut right to the chase. So what I'm |
| 1:16.0 | going to talk about today is how to use what's called the belief breaking matrix, a simple content |
| 1:20.5 | framework that this will undoubtedly really instantly accelerate the leads that you get, the amount of clients they're able to |
| 1:28.3 | convert from your content, as well as increased engagement and ultimately speaking and getting |
| 1:32.9 | more interaction with people that you, that actually are going to purchase from you and actually |
... |
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