320. Converting Cold Leads Into High Ticket Clients Through Threads, Upwork, + ChatGPT

Cubicle to CEO

Ellen Yin

Marketing, Business, Entrepreneurship

5.0 • 580 Ratings

🗓️ 13 October 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most service providers rely on selling to their warm audience and using launches, funnels, or daily posting to book high-ticket clients. But Latesha Lynch lands 2–3 every month — while working just 20 hours a week and skipping sales calls. In the last five months, she’s booked 13 clients. 69% were cold leads who found her through Threads, Upwork, ChatGPT, or even old YouTube videos — and still converted into $2,500–$5,000 clients. In this case study, Latesha shares her unconventional approaches to attracting cold leads and converting them quickly. Thank you to our sponsor: Create a cohesive brand in 30 days using the WorkPlay Method. The #1 done-for-you branding solution! Use code 'CEO' when you apply: ⁠⁠https://www.theworkplaymethod.com/schedule Connect with Latesha: https://hermarketingcoach.com/ Low Capacity, High Income Private Podcast: https://revolutionarysociety.com/private-podcast LinkedIn: https://linkedin.com/in/lateshalynch IG: @hermarketingcoach Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Sanjeeves just received a decent bonus.
0:02.3	Nice work, Sanjeeve. He knows he could invest all of the money, but he's seen a new watch he likes. He's not worried. With his HSBC Premier bank account and access to their financial advice service, he can get a personalised plan for the future and know how much you can spend a day. Everything's Premier when your bank account is. Search HSBC Premier. HsBC UK, opening up a world of opportunity.
0:23.1	For financial advice, you need minimum £100,000. Other criteria and fees apply. Financial and other
0:27.6	eligibility criteria apply for HSBC Premier. You've probably already seen Workplay Branding's content
0:32.2	without even realizing it because they're behind the visuals for leaders like Amy Porterfield,
0:36.3	Kate Northrop, Jordan Gill, Haley Burkhead, even tech platforms like Kajabi. And yes, we've worked with them too,
0:42.0	from brand shoots to having their team cover a recent 200-person event. If you're still hiring
0:47.0	a local brand photographer and paying thousands for a single shoot, let me put you onto something
0:51.1	better. For just $497 a month, WorkPlay gives you quarterly full
0:55.6	day shoots with both photo and video, and you get everything they capture. No limits on files,
1:01.2	no need to choose favorites. But this is more than just pretty pictures. Workplay helps clients
1:06.1	produce video podcasts, create scroll stopping content for launches, film commercials, and even supports
1:12.0	e-commerce brands with dedicated product photographers on their team. They'll also plan, organize,
1:17.2	and feature social content calendar each quarter using the content they create so you never
1:21.6	have to wonder what to post again. They're a global team with creatives across the U.S., Canada, Europe,
1:27.4	and Australia, and yes,
1:28.9	they travel to you.
1:30.5	As a cubicle to CEO listener, you get your first month free.
1:33.9	Just head to theworkplay method.com slash schedule and use code CEO when you apply.
1:41.2	Again, the link is theworkplay method.com slash schedule. Theworkplay method.
1:47.0	dot com slash schedule. We'll also drop a clickable link below in the show notes and make sure you use
1:52.6	code CEO when you apply. You're listening to Kivocal to CEO, episode 320. Most service providers
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