Welcome to the Win Make Give Podcast, a Benkenny Training Production, where we discuss the concepts of health, wealth, leadership, and legacy. My name's Chad.

I'm joined by Bob and Ben.

Ben, what should the topic of today's conversation be?

Glad you ask, and ladies and gentlemen, the reason he asks is I don't always tell him.

Sometimes it's a surprise as we jump into something new and valuable, what is one thing that a business needs to succeed?

Anybody want to guess?

Bob first guess?

Customers.

Customers.

Yes, it needs money, it needs revenue. It needs sales. It needs income.

Which usually requires you to do what? Sell something.

Sell something, ladies and gentlemen. We are winning. We have baseball is coming in and we are not going to mow the park. You're not going to believe this. You got to sell stuff. Now how do you sell stuff?

Now some people do it poorly, which means they got to have a lot more customers

Some people can do it with amazing skill and they don't need as many leads

Some people do with a lot of leads and a lot of skill and they build

really powerful, strong, and successful companies because they understand that sales in selling is a multiple step process.

Today, Chad and Bob, we're going to walk through the six steps to sales.

I love it.

I love it. Another list from Ben Kinney.

Excellent.

This could also be the six steps to recruiting.

This could also be, ladies and gentlemen,

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