318 Stand Out Marketing by Stacey Danheiser
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 12 February 2021
⏱️ 57 minutes
🧾️ Download transcript
Summary
Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness by Stacey Danheiser, Simon Kelly, and Paul Johnston
"How do we get customers to choose us over our competitors?"
In a crowded market, it's imperative to demonstrate that you understand what your customers value and can communicate how you can solve their problems better than the competition.
Stand-out Marketing presents original research that compares the content produced by organizations in a range of sectors which demonstrates that customers are left swimming in a "sea of sameness" by copycat marketing that makes choice difficult.
On the back of this unique and fascinating research, Stand-out Marketing sets out a framework of five competencies for business leaders, marketing, and sales professionals to successfully differentiate themselves from competitors.
These include seeing the next competitive move, staying in tune with your customers and becoming indispensable to them, activating and evaluating initiatives, as well as building an organizational culture that enables these competencies.
Featuring interviews with industry experts, tools, and exercises throughout, Stand-out Marketing is an essential resource to help companies stand out, deliver genuine value, and achieve competitive advantage.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/stand-out-marketing-stacey-danheiser
Transcript
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| 0:00.0 | Hello, this is Stacy Danheiser, co-author of standout marketing, how to differentiate |
| 0:05.2 | your organization in a sea of sameness, and you are listening to the Marketing Book |
| 0:09.1 | Podcast. |
| 0:10.1 | Welcome to the marketing book podcast helping you keep up with the smartest |
| 0:16.4 | thinking in the quickly changing field of modern marketing and now here's your |
| 0:21.2 | host Douglas Burnett. And now here's your host, Douglas Burdett. |
| 0:23.8 | Hello, thanks for joining me on the Marketing Book |
| 0:26.3 | Podcast, where each week I published an interview |
| 0:28.3 | with the author of a new marketing or sales book, |
| 0:31.6 | and which was named by Forbes is one of 11 smart |
| 0:34.5 | podcasts that will keep you in the know and named by LinkedIn is one of 10 |
| 0:39.3 | podcasts that will make you a better marketer. |
| 0:42.6 | Don't worry about taking notes so you can find links to everything linkable in this episode's website page at marketing |
| 0:47.9 | book podcast.com. |
| 0:50.1 | And since you're a listener to the marketing book podcast and I read every book featured on the show, |
| 0:55.4 | if I can recommend a specific marketing or sales book or any other resource I know of for whatever situation you're in send me a connection invite on |
| 1:03.9 | LinkedIn where we can chat and I'll do my best to get you pointed in the right |
| 1:07.2 | direction. Speaking of LinkedIn, this episode is sponsored by LinkedIn |
| 1:12.0 | marketing solutions. Every marketing campaign starts with This episode is sponsored by LinkedIn Marketing Solutions. |
| 1:13.7 | Every marketing campaign starts with one simple question. |
| 1:17.4 | How do I ensure the people I want to target will be in the mindset to receive my message and the answer is LinkedIn |
| 1:25.5 | where business gets done. To get a $100 advertising credit toward your first |
... |
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