319: Master, Multiply, and Monetize your Message: From Ranting in His Car to "Immortality"

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 24 January 2019

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

“What I want is immortality," Jack told me. "But I don’t want it in my name, I want it in actions of others.” With the size of his audience today and the number of people he’s helped along the way, there is a very real chance of this happening. Jack Spirko of is a little bit of a legend in the podcasting space, and he’s built a really cool and unique business on the back of his show--which of course started as a side hustle. Actually, it started with him recording the first year and a half of episodes in his car on his commute to work! For the last 10 years and 2300+ episodes, The Survival Podcast has covered topics related to “modern survival.” That is, things like growing your own food, generating your own power, and of course starting your own business. Tune in to hear how Jack built an incredibly loyal and active listener base, how he started leveraging his audience to help grow his podcast, how he built his no-extra-content-required membership site model that drives 90% of his revenue, and his tips for starting and growing your own podcast and audience today. Full Show Notes: Master, Multiply, and Monetize your Message: From Ranting in His Car to "Immortality"

Transcript

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0:00.0	Side House will show 319. This is Master, Multiply, and Monotize your message.
0:07.0	How the Survival Podcast grew from one guy ranting on his commute to a thriving community and business and how it's helping the
0:15.0	host achieve immortality.
0:17.0	What's up, what's up, Nick, Loper here, welcome to the Side Hustle Show because you're already an entrepreneur, your day job just might be your only client so far.
0:28.4	Today, I'm excited to welcome Jack Spearco to the show.
0:31.6	Jack is a little bit of a legend in the podcasting space
0:35.4	and he's built a really cool and unique business
0:38.6	on the back of his show, which of course
0:40.8	started as a side hustle.
0:42.0	Actually, it started with him recording the first episodes on his commute to and from work.
0:46.7	He's been hosting the Survival Podcast for 10 years which for more than 2,300 episodes has covered topics related to modern survival, things
0:56.3	like growing your own food, generating your own power, and of course starting your own business.
1:01.8	Jack has built an incredibly loyal and active listener base
1:05.4	over that time, so we're going to peel back
1:07.9	how he did that, see what tactics you can borrow there.
1:10.7	And the unique, no extra content required membership site model that drives 90% of his revenue.
1:18.0	You'll find the full text summary for this episode plus links to all the resources mentioned at side hustle nation
1:24.1	dot com slash jack as the CEO of your own life you know that busy doesn't always
1:29.8	equal effective and along those lines I want to invite you to join the 24 million people who are using our sponsor
1:36.7	Freshbooks.com to get less busy with their bookkeeping and more effective. Freshbooks is the number one invoicing and accounting software designed
1:44.7	specifically for side hustlers, freelancers, and consultants. It's simple, intuitive, I've
1:49.6	been a customer for years. Side Hustle Show listeners can try it free for 30 days, no catch, no credit card
	...

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