318: Pinterest Marketing for 2019 and Beyond: How to Get More Traffic

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 17 January 2019

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

With 250 million active users, Pinterest is a content discovery platform nearly every blogger and business owner should be spending some time on. The Pinterest tactics shared on this podcast in late 2015 by Rosemarie Groner were extremely effective ... for a while. But I began to see declines in traffic, and today Pinterest brings in perhaps a quarter of the visitors it used to. Still, I’m convinced I could be doing better on the platform to reach more people and help more people with my content. Just like Google, a top-ranking pin can bring in consistent qualified traffic month after month after month. But also like Google, there’s a certain science to the Pinterest algorithm. To help me breathe new life into my account — and walk through how you can do the same even if you’ve never used Pinterest before, I invited Kate Ahl from SimplePinMedia.com to join me on the show. She’s an expert on all things Pinterest marketing, and in this episode, she breaks down everything I’m doing wrong and what you and I should be doing instead to start reaching more people and driving more traffic. Tune in to hear the right way to set up your profile, how to set up and optimize your pins and boards to increase your reach, and how to rank you content in Pinterest's search results to drive more traffic to your site. Full Show Notes and PDF Highlight Reel: Pinterest Marketing for 2019 and Beyond: How to Get More Traffic

Transcript

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0:00.0	Side Hustle Show at 318. This is Pinterest marketing for 2019 and beyond.
0:07.0	What's up, what's up Nick?
0:11.0	Loper here, welcome to the Side Hustle Show because doing the same thing over and over again and expecting different results is insanity.
0:20.0	And yet, that's kind of what I've been doing with my Pinterest marketing efforts for quite some time.
0:25.0	The tactics shared on this podcast in late 2015 by Rosemary Growner from Busy Budgeter.com were extremely effective for a while, but I began to see declines in
0:38.2	traffic and today Pinterest brings in maybe a quarter of the visitors it used to. Still I'm convinced I could be doing
0:45.6	better on the platform to reach more people and help more people with my content
0:49.1	and that's essentially what Pinterest is a search engine for content much more than it is a social network and
0:55.1	just like Google a top-ranking PIN can bring in consistent qualified traffic month
1:02.1	after month after month.
1:03.4	But also like Google there's a certain science to the Pinterest algorithm
1:08.0	and so to help me breathe new life into my account and walk through how you can do
1:12.3	the same even if you've never used
1:13.8	Pinterest before I invited Kate all from simplepin media.com to join me on the show
1:19.8	she's a sought-after expert on all things Pinterest marketing and today she'll break down everything I've been doing wrong and what you and I should be doing instead to start reaching more people and driving more traffic.
1:32.0	Pinterest by the way has 250 million active
1:34.7	users and mail users are their fastest growing demographic little tidbit for
1:39.5	you. Lots of juicy stuff in this one I took a ton of notes and I'm already implementing these new tactics.
1:44.9	You'll find links to all the resources mentioned at side hustle nation.com slash Kate,
1:50.0	K-A-T-E. And while you're there there be sure to download the free PDF highlight reel with all of Kate's top tips from the call.
1:58.0	Now whether you're looking to discover a new passion, start a new side hustle, or gain new professional skills.
2:04.0	Our sponsor Skillshare.com is there to keep you learning, thriving, and reaching those new
	...

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