#319: CDPs and a First-Party Data Strategy with Jaina Baumgartner, RDA
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 23 January 2023
⏱️ 20 minutes
🧾️ Download transcript
Summary
Customer Data Platforms, or CDPs, provide companies with the ability to tie their customer information from a multitude of sources and types of behaviors into a single profile that can power personalization, enhanced data governance, and enable better tracking and reporting across the customer journey.
In a special episode brought to you by RDA and Sitecore, we’re going to talk about how companies can use CDPs to successfully implement a first-party data strategy and better serve their customers and the business.
To help me discuss this topic, I’d like to welcome Jaina Baumgartner, Director of Digital Strategy at RDA.
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Transcript
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| 0:00.0 | Welcome to season 5 of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.9 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to tksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielstrom.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers, and now on to the show. |
| 1:06.5 | Customer data platforms or CDPs provide companies with the ability to tie their customer |
| 1:11.2 | information from a multitude of sources and types of behaviors into a single profile |
| 1:16.6 | that can power personalization, enhance data governance, and enable better tracking |
| 1:21.4 | and reporting across the customer journey. |
| 1:24.0 | In a special episode brought to you by RDA and site core, we're going to talk about how |
| 1:28.5 | companies can use CDPs to successfully implement a first-party data strategy and better serve |
| 1:34.3 | their customers and the business. |
| 1:36.5 | To help me discuss this topic, I'd like to welcome Jaina Baumgartner, a digital strategist |
... |
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