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Now let's jump into the episode.

Why does personal branding matter in 2024?

It matters because of trust.

People are more likely to work for somebody who has an established personal brand

than someone who doesn't.

They're more likely to recommend them.

They're more likely to pay a higher price

for the same service from someone with a personal brand.

What if I give away my best

stuff or what do I give away free versus what do I charge for? The short answer is you give away

the what and you charge for the how. But when it comes to building a personal brand, the very first

thing you got to get clear on is who are you talking to? To get noticed, you have to be a thought leader.

You can take any picture in your phone,

apply the science of storytelling,

and we can make it a great story.

We discovered a shortcut for someone to help them find their uniqueness.

And the secret shortcut that we found is this.

74% of people say they are more likely to trust someone with a personal brand.

However, there's a lot of hype and a lot of misinformation when it comes to personal branding.

...