316 - The Science of Viral Content - With Brendan Kane

The Futur with Chris Do

The Futur

Design, Self-improvement, Education, Business, Marketing, Arts

5 • 976 Ratings

🗓️ 13 November 2024

⏱️ 84 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this engaging episode, Chris Do sits down with Brendan Kane, a social media expert and author known for his data-driven approach to virality. They dive deep into the science behind creating viral content and how social media algorithms work to promote high-quality, engaging content. Brendan breaks down his "generalist principle," explaining why appealing to a broader audience doesn’t dilute a brand’s message but can instead amplify it. With examples from successful clients, he shares actionable strategies for consistent growth on platforms like TikTok and Instagram, emphasizing that understanding content format and context is crucial. This episode is packed with insights for anyone looking to expand their reach and convert views into loyal followers and clients. Timestamps: (00:00) Introduction to Brendan Kane (01:43) The science of going viral (02:16) Breaking through consistently (05:00) Role of algorithms in social media (07:00) The generalist principle explained (08:40) Turning views into business growth (11:00) Avoiding niche-only content traps (14:30) Viral success example: Tanner Leatherstein (17:45) Tools and mindset for social media success (22:00) Identifying repeatable formats (30:50) Common mistakes on social media (37:00) Mastering perspective shifts for engagement Check out today's guest, Brendan Kane: Brendan's Website: https://brendanjkane.com/ Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/ Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en Check out The Futur: Website: https://www.thefutur.com/ Courses: https://www.thefutur.com/shop Linkedin: https://www.linkedin.com/company/the-futur/ Podcasts: https://thefutur.com/podcast Instagram: https://www.instagram.com/thefuturishere/ Facebook: https://www.facebook.com/theFuturisHere/ Twitter: https://x.com/thefuturishere TikTok: https://www.tiktok.com/@thefuturishere Youtube:https://www.youtube.com/thefuturishere Check out Chris Do: Website: https://zaap.bio/thechrisdo LinkedIn:https://www.linkedin.com/in/thechrisdo/ Facebook:https://www.facebook.com/BizOfDesign Instagram:https://www.instagram.com/thechrisdo/ Twitter:https://x.com/thechrisdo TikTok:https://www.tiktok.com/@thechrisdo Threads:https://www.threads.net/@thechrisdo Zaap: https://zaap.bio/thechrisdo Clubhouse:https://www.clubhouse.com/@thechrisdo Behance: https://www.behance.net/chrisdo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Social media is a one-to-one communication method, not a one-to-many. Most people are communicating
0:05.7	on social media as you're standing on a stage speaking to hundreds of thousands or millions of
0:10.9	people. But that really drives performance because you're not creating that personal connection.
0:14.6	It does not matter what subject matter you cover. It can go viral. You don't feel like you need
0:19.6	to change who you are or what you represent, like taxes, real can go viral. You don't feel like you need to change who you are or what you
0:22.2	represent, like taxes, real estate, finance, nutrition. I can create content based on my
0:27.1	knowledge experience, but what I need to do is contextualize it so that it's more accessible. So
0:31.7	if your audience is big enough, the percentage of those people are going to be a customer
0:35.3	will be bigger than 100% of your niche audience.
0:52.2	What is up, everybody? We're here at the Intercontinental Hotel. I guess it's the tallest
0:56.1	hotel on the West Coast, and I'm joined today by Brendan Kane. He's author of several books,
1:00.0	but he's got a new book. It's the guide to going viral. And the reason why we're having him
1:03.4	on the show today is because the last video just blew up. It has over 657,000 views. So you haven't seen that video yet. Go watch that first, but I'm eager to
1:11.8	catch up with them because I believe he's kind of figured out the viral code. The premise is that
1:17.6	it's not magic, it's not emotion. It's actually quite scientific. And he's got a very analytical
1:23.0	mind, if you've ever watched any of his Instagram content where he breaks down the virality of
1:27.9	slightly different videos and why one gets a couple hundred thousand views and some get hundreds
1:31.8	of millions of views. So, Brendan, for people who are not sure like what they're getting into
1:37.3	today, what are the couple of things that you think we can tease them with that'll be the way
1:41.9	that we open the show? Well, like you said, the first thing is people think going viral is luck, but there is a science
1:49.2	and a model to it.
1:50.1	We spent the past six years building one, and we'll break down that model today.
	...

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