JV Crum the III is a speaker, a coach and the best-selling author of Conscious Millionaire, the book that’s changed thousands of peoples’ lives. It can impact you too by helping you learn how to consciously grow your business and transform your life. JV is the man who has personally built businesses and is now the host of three podcasts under the branding of Conscious Millionaire.Website: www.ConsciousMillionaire.com/challenge Free Gift: Get the seven figure formula instantly. Get JV's book instantly (Conscious Millionaire) and you get the three day challenge to totally set up your business so that you're ready to have a trajectory called "Double my Business in the Next 12 Months. Click on the above link.Podcast: Conscious Millionaire Bruce: Would you explain the mindfulness of money, JV? JV: I think there are multiple pieces to it. Every client I work with, because I work with clients who are typically high achievers and now they want to go to a new level and one of the things, because I work with a lot of coaches, that's my primary market, but I also work with seven figure service businesses that want to add at least another million in the next 12 months. I only work with people who really have high goals and even though they have the high goals, nobody ever ends up on the phone with me or on a zoom or anything or even on the show usually without really having a deep desire to help people. But there's something I've identified called the money purpose wound. That's the name I gave to it because they're purpose driven, but a lot of times they have conflicts about making more money. Along the way they've picked up ideas like, I got these gifts for free so I have to go out and give them to people for free. Here's an important distinction between, are we coaches and entrepreneurs, are we really in the business of saving people, which is where that kind of wounded mindset and poverty mindset and I've got to go save them and it's wrong to charge them, or are we in the business of empowering them and selecting to work with people that we resonate with, whoever that group is, but we're here to empower them and when we make that distinction, we come to a new set of decisions and those decisions are, it's not our responsibility to decide if somebody wants or is ready to be empowered. It's our responsibility to empower them if that's what they want and once we let go of we have to go save people and convince them, right? We have to convince them that they want to do something more with their life. That's a losing journey. And I know because I used to be in that business, right? I used to believe that I used to help people where I believed in them a hundred and ten percent, but they were acting at fifty percent and I thought if I just kept believing in them at a hundred and ten percent, finally they'd get the spark. But you know what? I've come to a conclusion. People self choose whether they connect with the spark, it's our job then to empower them because they want to move forward. It's not our job to try to convince them they're ready when for whatever reason, and there could be so many different reasons. Their soul is not at that place at that moment. You've got to let them choose to be there. Bruce: So what's the biggest reason that people have these money blocks? JV: Well, you know, it's interesting because I can't even tell you what the seven are, and I'm not even embarrassed about that. In my book there's a chapter on abundance mindset and I came up with seven areas of limiting beliefs. I can't even tell you what six of them are because from working with so many clients, I found they all had the same one and here it is, but different people are gonna say it one of two ways. Either they've got issues around I don't deserve or they call it I am not worthy and everybody resonates with one of those words more than the other. And when you work with that piece, it's like a linchpin. When you deal with that piece then all o