Olivia Culpo here to tell you all about the launch of the new Abercrombie spring denim collection,

made the way denim should feel. Their denim has always been a staple in my wardrobe and has a wide range of fits,

styles, and washes. Every jean is available in both their classic fit and viral curve love.

Shop in the app, online, and in stores. You're listening to Kivocalda CEO,

Episode 315. In this data-rich case study, we examine how marketing coach Michelle Vroom

sold out a brand new program in 30 days within 90%

close rate. Michelle's tested strategy that powered this $50,000 launch, hosting a private

sold-out party for her warmest leads, aka the existing clients in her program. These repeat

clients claimed half the seats before the offer even went public. By testing

her messaging with this inner circle, Michelle uncovered she was actually targeting the wrong

buyers and a single shift helped her attract premium clients from this existing group who paid

in full and closed fast. Once open to the public, the rest of the seats were filled through

another simple content strategy. No formal launch, sales page, or funnel required.

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,

the business questions you can't Google. I'm your host, Ellen

Yin. Every Monday, go behind the business in a case study style interview with a leading entrepreneur

who shares one specific growth strategy they've tested in their own business, exactly how they

implemented it, and what the results and revenue were. You'll also hear financially transparent

insights from my own journey, bootstrapping our media company from a $300 freelance project

into millions in revenue.

Hey everyone, welcome back to the show. Today I'm joined by Michelle Vroom. And we have a case study all around how Michelle had a $50,000 launch with a brand new program. She had a 90% close rate,

all without a sales page. We'll get into the details in just a moment. But Michelle,

...