Today's episode reminds me somewhat of our Dick Mets series, and that it reminds me of how many interesting people there are that are just

layered through every aspect of surfing and whose stories are really under told.

So certainly that's true with surfers themselves.

I'm sure that every surf spot probably is full of local legends who'd be great subjects

for this type of a show.

But there are people who are highly important to surf history who's constantly local legends who'd be great subjects for this type of a show.

But there are people who are highly important to surf history whose contributions have directly

affected you and I and whose names you don't know and whose stories are again.

Just if they're not completely unknown, they're certainly little known.

So I'm thrilled to be able to share this one with you. Today's guest is

John Dahl, founder of Sticky Bump Surf Wax. Today he shares with us the history of surf wax,

how he's been able to keep the business small and tidy while fulfilling worldwide demand for three

different industries. That's right, not just the surf industry. And he also talks about

how he's been able to keep his values and ethics at the center of his business ethos. And spoiler,

those things have not compromised the profitability of the business. They're in fact the reason

why the business has thrived. So we recorded this at the Sticky Bumps factory, a modest sized industrial building in

Carlsbad, California.

Aside from the actual manufacturing portion of the building, it really feels like a home.

The offices, the warehouse, it feels like it was built out residentially rather than commercially.

The factory workers themselves have been there for 30 years in some cases.

So this is the exact environment that you would want to work in.

If you owned a business, this is how you would want to run it.

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