314. Why Marketing Is Not One Size Fits All: Marketing Strategist Stephanie Riel Talks TikTok, Pinterest And Text
Powerhouse Women
Lindsey Schwartz
4.9 • 912 Ratings
🗓️ 10 February 2022
⏱️ 31 minutes
🧾️ Download transcript
Summary
Today, I'm joined by brand strategist, marketing consultant and entrepreneur Stephanie Riel. We break down the top three trends in marketing and how you can get on board as a DIY'er or by hiring an agency. Stephanie and I share tangible tips that anyone can implement to get the most out of their marketing efforts. We dive into how to connect with your community in an authentic and thoughtful way, plus debunk some misconceptions about Pinterest. Tune in to hear more of our conversation about taking your marketing to the next level in 2022!
In this episode we talk about:
- How Stephanie started her first business at the age of 22
- What helped Stephanie take the first leap to starting Riel Deal Marketing
- Deciding which social media platforms are right for your brand
- The unique connection that video and audio create
- Tips on how to be responsible with text marketing
- How Pinterest helps scale efforts and grow visibility
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CONNECT WITH STEPHANIE
facebook.com/stephanieriel.rieldeal
CONNECT WITH POWERHOUSE WOMEN
instagram.com/powerhouse_women
instagram.com/llindseyschwartz
facebook.com/groups/powerhousewomencommunity
GUEST BIO
Stephanie Riel is a brand strategist and marketing consultant and the founder and CEO of RielDeal Marketing. Stephanie started her first business at the age of 22 - before she had even graduated college. Since starting that first business, she has spent more than a decade supporting everyone from small business to Fortune 10 companies in the e-commerce, health and wellness, technology, real estate, fitness, beauty, and retail industries build and grow their businesses by crafting marketing strategy that drives visibility, generates leads and nurtures those leads to convert. In her personal time she enjoys taking vacations to the beach, focusing on personal development and wellness, and soaking up every special moment with her two dogs, Hops a rescue and Teddy the Schnoodle.
Transcript
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| 0:00.0 | I don't know about you, but for me, pursuing big ideas can feel kind of lonely sometimes. |
| 0:06.9 | In fact, that is the entire reason the powerhouse women community exists in the first place. |
| 0:13.1 | So whether you are brand new listening to your very first episode of the podcast or you've been a faithful listener from the start, I have a little |
| 0:22.7 | gift for you to say thank you. Because here's the deal. I know podcasts are powerful. I listen to them |
| 0:28.9 | all the time, but there is nothing that compares to putting yourself in community with other people |
| 0:35.3 | who are on the same journey with you. And that is exactly what we've |
| 0:40.3 | created with the Girl Gang membership community. This is seriously my favorite corner of the |
| 0:46.7 | internet. And it's a place where I get to connect so much more with all of you. We host monthly |
| 0:53.7 | guest expert trainings. We have mindset calls, |
| 0:57.9 | virtual co-working hours where you can show up and get stuff done. We have an entire training |
| 1:03.9 | portal full of resources and downloads all to support you in bringing your big idea to life, |
| 1:10.3 | not to mention the most epic community of women who will support you in bringing your big idea to life, not to mention the most epic community |
| 1:13.1 | of women who will support you every step of the way. So if you are craving that kind of |
| 1:19.4 | connection and community and you're not already a member of the girl gang, here is the gift |
| 1:25.1 | I have for you. For a limited time only, just as a thank you for listening |
| 1:29.8 | to the podcast, you can join the Girl Gang and get your first 30 days completely free. That's right. |
| 1:36.1 | You can take advantage of all the calls, all the connections, every single resource, completely |
| 1:41.5 | free for 30 days. All you have to do is pause this episode right now. |
| 1:46.9 | Yes, seriously pause it. Click the link in the show notes and join us. And I cannot wait to meet you. |
| 1:54.8 | I can't wait to get to know you and your big ideas. But most of all, I cannot wait for you to |
| 2:00.3 | experience what we mean when we say that |
| 2:03.0 | you're not meant to do business or life alone. I'm not here to tell everyone who's listening |
... |
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