314: Three Steps to Establish Your Leadership Brand, with Emily Soccorsy and Justin Foster

Coaching for Leaders

Dave Stachowiak

Management, Careers, Business

4.8 • 1.6K Ratings

🗓️ 11 September 2017

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Emily Soccorsy and Justin Foster: Your Leadership Brand

Emily Soccorsy and Justin Foster are from Root + River. They are brand strategists and marketers who believe that your brand is how other people experience what you believe. In this episode, Emily and Justin show us the key steps to create a framework for your leadership brand.

Key Points

Branding is something that begins inside of you.
Much of branding is just uncovering what’s inside of you, articulating it, and then reflecting it outward.
We’re living in a world where we can no longer get away with pretending to be something we’re not, so we have no alternative but to be ourselves.
If you reverse engineer a brand failure, it’s usually because of a poor leadership decision, not a marketing problem.
Whenever there is an outward branding problem, look inward.
The most successful brands are the ones that have a minuscule chasm between their public brand and how they operate internally.
Most missions come from suffering.
What problem does the organization solve in the world?
When there’s a connection to a belief, it becomes the message that then permeates every aspect of an organization.
Branding becomes an invitation to believe what you believe.
Our obsession with branding and marketing being finished is part of the problem.
It’s always good for your brand to take a stand.

Three questions to ask when building a brand:

What do you believe in?
What’s your mission?
How do you create value in the world?

Resources Mentioned

Related Episodes

The Five Elements Of Your Personal Brand, with Heather Backstrom (episode 133)
The Four Stories Leaders Need For Influence, with David Hutchens (episode 148)
How to Stand Out, with Dorie Clark (episode 189)

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Transcript

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0:00.0	You've certainly thought about branding as it relates to your organization.
0:04.0	Perhaps you've even thought about your own personal brand.
0:08.0	But do you know how to establish a leadership brand?
0:11.0	On this episode, the three steps to help you align your message
0:15.3	and actions with how you want to be perceived. This is Coaching for Leaders
0:19.8	episode 314. Produced by Innovate Learning, Maximizing Human Potential.
0:27.0	Greetings to you from Orange County, California. This is coaching for leaders and I'm your
0:36.8	host Dave Stahoviac. Leaders aren't born, they're made and this weekly show gives you access to the practical wisdom that will
0:45.6	empower you to become a better leader. I'm so glad to welcome me back to the
0:50.5	show if you've been listening for a bit. If you're listening for the first time,
0:53.7	welcome. A conversation today that's one that many of us think maybe just belongs in the
1:00.2	marketing department, but it turns out that as modern leaders we need to be not only thinking
1:07.9	about our brands, but also taking action to develop and establish our brands in a way that's going to serve
1:15.8	our organizations, serve the people around us, and of course be of value in our own
1:20.5	careers too. And I'm really glad to welcome to the show today two experts in branding
1:26.4	and marketing that are going to help us think about our leadership from the standpoint of
1:30.8	effective branding and that is Emily Sikorsi and Justin Foster. They are from
1:36.0	route and river. They're brand strategists and marketers who believe that your
1:40.6	brand is how other people experience what you believe.
1:44.4	They're here today to teach us how leaders can leverage the right branding to
1:48.2	influence culture, innovation, and customer experience.
1:52.1	Emily, Justin,
	...

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