meta_pixel
Tapesearch Logo
Log in
The ONE Thing

314. The Unexpected Approach to Goal-Setting that Unlocked the $500M Poo-Pourri Empire

The ONE Thing

NOVA Media

Entrepreneurship, Business, Careers

4.81.1K Ratings

🗓️ 30 August 2021

⏱️ 60 minutes

🧾️ Download transcript

Summary

What is the purpose of a goal? Many would say it's the first step towards achieving something – but that isn’t the case. The purpose of a goal is not to achieve a result; it’s to be appropriate in the moment. This means that our goals should be a compass for who we can become. It’s not about the result. It’s about informing who you have to be every moment of your life in order to become the kind of person who gets those results. Unfortunately, school is only focused on results. Even in organizations, employees are often judged based on results. We rarely have someone in our lives who teaches us how to think. That’s when you have to step up and become a leader for yourself. Suzy Batiz has been on this journey her entire life. She’s the founder and CEO of Poo-Pourri, a massive global company. And this all came from divorcing herself from the result so that she could instead focus on who she could become. She shares her story of going bankrupt twice before finding the idea for Poo-Pourri and scaling it to what it is today. If you’re an individual that would like help setting goals that could become a compass for your life, visit the1thing.com/setmygoals. If you are a leader in an organization that wants to use these principles and models in your business, visit the1thing.com/teams. To learn more, and for the complete show notes, visit: the1thing.com/pods. In this episode, you will learn... [05:02] What Suzy did when she was at her lowest point [13:12] The importance of identity [20:41] Where the idea for Poo-Pourri came from [24:55] Who you have to become to achieve your goals [33:50] Creating clarity across teams [43:27] How to become aware of what brings resonance or dissonance Links & Tools From This Episode suzybatiz.com Instagram: @suzybatiz the1thing.com/setmygoals the1thing.com/teams Mentioned in this episode: Factor 75 Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

Transcript

Click on a timestamp to play from that location

0:00.0

A crazy schedule can make it easy to fall back into your dinner time recipe red.

0:07.6

With back to school and end of your planning and full swing, the last thing on my mind

0:11.1

is coming up with new recipes, which is why I'm so thankful that I have hello fresh

0:15.4

to make meal time easy and exciting with over 40 recipes to choose from every week.

0:20.0

So there's always something delicious and new to discover.

0:23.0

Even though the fall can feel jam packed, hello fresh makes whipping up a home cooked dinner

0:25.9

actually doable with quick and easy options, including their 15-minute meals.

0:30.1

That's less time than it takes to get delivery.

0:32.0

And with everything pre-portioned and delivered right to your door every week, it really

0:35.0

is a no-brainer.

0:36.0

Hello fresh does all the shopping and meal planning for you ingredients arrive at your doorstep

0:40.0

pre-portioned and ready to cook, along with pictured step-by-step recipe cards.

0:44.3

How easy is that?

0:45.3

Go to HelloFresh.com slash 50-O-N-E and use code 50-O-N-E for 50% off plus free shipping.

0:52.6

This is the one thing podcasts where we teach you the surprisingly simple truth behind

1:11.8

extraordinary results.

1:13.3

I'm your host, Jeff Woods.

1:17.2

I remember early in my time with Gary and Jay, I was sitting in a mastermind in Gary

1:21.6

Keller asked the room, what is the purpose of a goal?

1:25.3

And people shared a lot of ideas that you could summarize up to achieve a result.

1:29.7

And he said, you know, I used to think the same thing, but I realized it isn't true.

1:34.8

The purpose of a goal is not to achieve a result.

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from NOVA Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of NOVA Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.