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The Side Hustle Show

313: Making Money in Your Sleep - By Blogging About Sleep

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.71.6K Ratings

🗓️ 13 December 2018

⏱️ 37 minutes

🧾️ Download transcript

Summary

“Everyone needs it, people tend not to get enough of it – so that’s how the site came about,” said Kieran. Kieran MacRae is talking about sleep. The site he started is called TheDozyOwl.co.uk, a UK-based site that Kieran has taken from $0 to $2.5k a month in revenue in its first 12 months. Do you remember Alan Donegan from PopupBusinessSchool.co.uk in episode 306? He told the story of one of his students getting frustrated with the business generation process; they were having a hard time coming up with anything that really got them excited. "I just really like sleeping," they said in exasperation. And for a while, Alan didn't have a great response. That is, until he learned about Kieran, who was earning a full-time income blogging about sleep and sleep-related products. Tune in to hear how Kieran came up with the idea for his site, how he creates the content, and how the site makes money – without a server-shattering volume of traffic. Full Show Notes and PDF Highlight Reel: Making Money in Your Sleep - By Blogging About Sleep

Transcript

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0:00.0

Side Hustle Show 313. This is making money in your sleep by blogging about sleep.

0:07.0

What's up, what's up Nick? Loper here. Welcome to the Side Hustle Show because starting

0:14.7

is better than not starting at all.

0:17.1

Do you remember a couple months ago on the show I was chatting with Alan Donnegan from

0:21.6

pop-up business school dot co-

0:23.4

UK and he told the story of one of his students kind of getting

0:27.7

frustrated with the business idea generation process. Like what am I

0:31.9

excited about? Well I just really like sleeping. What have you got for me?

0:35.6

And then he mentioned another one of his students who actually started a mattress review blog and

0:40.3

now makes a full-time income from it. How do you make money from an interest like sleeping?

0:45.0

Well, there's one way to do it, and somebody who's making it happen.

0:48.0

So of course, I had to reach out to Kiran McRae from the Dozy Owl.co. UK to get the full story. The site is just a couple years old and

0:58.1

Kiran took it full-time about a year into it on the back of his affiliate commissions promoting and reviewing mattresses and other

1:06.1

sleep related products online.

1:09.1

Stay tuned in this episode to hear how Huron came up with the idea for the site, how he creates the content, and how the business works in terms of monetization without a server shattering volume of traffic.

1:22.0

Notes and Links from this episode plus the free. server shattering volume of traffic.

1:27.9

Notes and links from this episode plus the free downloadable PDF highlight reel with all of Kiran's top tips from the call are at Side Hustle Nation.

1:31.2

dot com slash Kiran. Itcom K-I-E-R-A-N.

1:36.7

This episode actually kicks off a little series

1:38.8

we're doing on online business and blogging,

1:41.4

which will feature several different revenue models because there are

1:45.2

tons of unique ways to build income online. A common denominator though is that everyone has

...

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