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Now let's jump into the episode.

What's working on YouTube right now?

We found recently the three-hour-long podcasts.

I like the sweet spot.

YouTube is very much a momentum-based platform where if you post a good video,

your next video is going to give you even more views,

and so you could compound on that.

It's like a snowball effect.

They're coming to YouTube because they want something, and usually that could compound on that. It's like a snowball effect. They're coming to YouTube

because they want something. And usually that something is really funny entertainment. It's

something that they can learn. If you're not offering anything, there's no reason for people

to watch. Custom hooks strategy. What's that? Do you think video podcasting is too saturated,

though, and that can people still start new shows this year?

Welcome back to the fake media podcast.

Imagine if getting 73 million YouTube views in one month was a down month for you.

Today we have Graham Stephan on the show, personal finance coach and expert running three

channels, one of the biggest video podcasts, the iced coffee hour.

And in really the last 30 days, 73 million views were generated across his channels.

But I was just talking to him and he's like, it's actually kind of a low month.

...