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Now let's jump into the episode. You mentioned this term

trust recession. We're at the lowest point of person-to-person trust in the last 40 years.

A Google study that came out where they released what they call the 7-11-4 rule. To turn a stranger

into a buyer, I'm not optimizing for views. You're optimizing for the right people watching it.

Exactly.

The basic rule is that the more exposure someone has to you, the more they trust you, the more someone trusts you, the more likely they're going to make a sale.

There's this transition going on in the marketplace online, and those that are jumping on it are really capitalizing.

And those that aren't are kind of getting left in the dust.

The simple fact is marketing is changing. In fact, a lot of what used to work just doesn't work now.

And there's some staggering stats coming out that really reveals that we're in a trust recession.

So how you're creating content, building sales funnels, even approaching

building an online business right now is changing. And my guest today on the Think Media podcast

is Ravi Abu Vala. Welcome to the show. Thank you so much for having me, Sean. I appreciate it.

Did I hit the name right? You nailed the name. That might be the one of the best. I'm on like a podcast tour. And when you said that, you took a second to pause. You let it build up and then you just nailed it right after that. Fired up. And I was on your show recently. But grateful, uh, grateful. you're on other social media platforms, but you're also running a multiple eight-figure business

per year online. You help people build end-to-end marketing systems. We're going to talk a little bit

about some unique YouTube strategies that you're applying, some stuff that's radical. And for

anybody that especially is a little bit more professional-minded, they've got maybe already a product,

a sales process, funnels. They're doing

email marketing. There's some major stuff that's shifting that you're doing. And then I think in

...