311: How to Create Your Own Niche—and Your Own Income

The Side Hustle Show

Nick Loper

How To, Entrepreneurship, Business, Education

4.7 • 1.6K Ratings

🗓️ 29 November 2018

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Her escape plan was an interesting one. April Whitney was staring at a future of pharmaceutical copywriting, and wanted out. Today, April is the leading voice in the niche of petite fitness. Where the story gets exciting, is that it’s a niche that for all intents and purposes, April invented. Nobody was searching for this stuff, which would normally be a huge red flag. But when women came across April and her content, something resonated. Starting a little over a year ago, she’s built a tribe of over 10,000 followers, raised $8,000 on Kickstarter for her first product, and now sells $1000 worth of that product on autopilot every month. April built most of her tribe on Instagram, a platform that’s saturated with fitness-related content and notoriously difficult to convert followers into customers. Tune in to hear how April found her tribe, converted them into followers and customers, and the products and services she created that ultimately funded her quitting that cubical job to do something she loves. Full Show Notes and PDF Highlight Reel: How to Create Your Own Niche—and Your Own Income

Transcript

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0:00.0	Side Hustle Show 311. This is creating your own niche and along with it your own income.
0:08.0	What's up, what's up Nick Loper here? Welcome to the Side Hustle Show because the best way to
0:15.5	predict the future is to create it. My guest today was staring at a future of
0:21.4	pharmaceutical copywriting which has cubicle farm
0:24.5	written all over it, and wanted out. Today April Whitney's view is quite a bit
0:29.8	different. She's a personal trainer and she sells a fitness program online at small edicts.com
0:35.8	SMA-L-E-E-E-X-A-L-E-E-X-A-EX like athletics, but more interestingly she's become the leading voice in the niche of petite fitness.
0:46.6	Where the story gets interesting is that it's a niche that for all intents and purposes April
0:52.1	invented. Nobody was searching for this stuff, but when women found
0:56.0	her, or more accurately she found them, as you'll hear in this episode, something resonated.
1:01.7	In fact, April sent me an email that got my attention. Starting from a
1:05.4	brand new business a little over a year ago, she's built a tribe of over 10,000
1:10.0	followers, raised 8,000 dollars on Kickstarter for her first product and now sells
1:15.5	a thousand dollars worth of that product on autopilot every month.
1:19.6	Stick around in this episode to hear how April found that tribe,
1:23.2	converted them into followers and customers,
1:25.7	and the products and services she created
1:28.3	that ultimately funded her quitting that cubicle job
1:31.2	to do something she loves.
1:33.0	Notes and links for this one, plus the free PDF highlight reel with all of April's top tips from this episode are at
1:39.2	Side Hustle Nation.com.
1:41.6	April. Now whether your business involves kicking clients butts at the gym or
	...

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