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The EntreLeadership Podcast

#311: How Talk Triggers Create Customers with Jay Baer

The EntreLeadership Podcast

Lampo Licensing, LLC.

Entrepreneurship, Business, Management

4.74.1K Ratings

🗓️ 25 March 2019

⏱️ 46 minutes

🧾️ Download transcript

Summary

While the influence of word of mouth on customer behavior is not particularly surprising, what New York Times best-selling author Jay Baer does find shocking is that few companies bother to build any sort of strategy around it. And that, he says, is a huge missed opportunity. Join us as Jay gets super tactical and breaks down exactly how to create talk triggers, also known as the strategic choices you make to get your customers talking about your product or service. Also joining us is EntreLeadership Senior Vice President Sarah Sloyan with insight on the unexpected power of moments. entreleadership.com/podcast Buy the book: Talk Triggers Jay Baer's website #81: Jay Baer—Why Smart Marketing Is About Help Not Hype #259: Dan Heath—Moments That Change Lives The Power of Moments Enter to win a coaching session with Sarah Sloyan EntreLeadership Reading Guide 17 Mistakes Leaders Make With Support Staff from Belay Solutions Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to [email protected]. You could be featured on a future podcast episode!

Transcript

Click on a timestamp to play from that location

0:00.0

This is the mistake we make in business all the time.

0:03.4

We think if we run a good business, people will talk about it, but they don't, because

0:06.6

they expect you to be good.

0:08.4

And your competition is also good, or they wouldn't be in business.

0:12.3

Helping business leaders grow themselves.

0:14.3

They're team, and they're profits.

0:17.8

This is on trade leadership.

0:20.2

Now here's your host, Ken Colman.

0:24.2

Coming to you from the music city, this is the broadcast of leaders, by-leaders, four

0:28.9

thank you so much for joining the conversation.

0:31.4

Here's what we've got coming up.

0:32.6

Jay Barr is our feature conversation.

0:34.3

He's got a new book out entitled Talk Triggers.

0:37.1

The book is all about word of mouth marketing, specifically how you can give your customers

0:41.7

a memorable story to tell about you.

0:44.6

That's how word of mouth takes off.

0:46.0

Jay's a return guest.

0:47.7

This guy has great content.

0:49.2

And I enjoyed this conversation.

0:50.7

In the book so much, I immediately took it over to my marketing team and said, read this.

0:55.9

Let's get back together in a month, and let's figure out how to do this really, really

0:59.4

good stuff.

...

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