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You Are Not So Smart

311 - Cascades of Change - Greg Satell (rebroadcast)

You Are Not So Smart

You Are Not So Smart

Science, Psychology, Brain, Business, Mental Health, Culture, Neuroscience, Mind, Health

4.61.8K Ratings

🗓️ 14 April 2025

⏱️ 67 minutes

🧾️ Download transcript

Summary

In this episode we sit down with Greg Satell, a communication expert whose book, Cascades, details how rapid, widespread change can sweep across groups of people big and small, and how understanding the psychological mechanisms at play in such moments can help anyone looking to create change in a family, institution, or even nation, prepare for the inevitable resistance they will face.

Transcript

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0:00.0

You can go to Kitted K-I-T-T-E-D dot shop and use the code Smart50, SMART-50 at checkout,

0:09.0

and you will get half off a set of thinking superpowers in a box.

0:14.5

If you want to know more about what I'm talking about, check it out.

0:17.3

Middle of the show.

0:30.9

Music Check it out. Middle of the show. The Cool thing is the middle of the show.

0:34.6

And then talking about the power of a gospel.

0:45.8

The cool thing of the happy, they went fire. Welcome to the You are not so smart Episode

0:47.5

Episode 311

0:49.1

311

0:49.1

So When somebody has a very different view from you,

1:09.0

they find it hard to believe that you sincerely hold your view.

1:13.6

I always found that interesting. And they think that you only hold it because you haven't seen

1:17.1

everything. If you just saw it, they saw, you know, you just haven't had the right experience yet.

1:22.2

And that's why change fails. That's why so many of these movements fail

1:31.0

because people tend to think that the righteousness of their cause will save them.

1:35.3

But it won't.

1:41.4

People think that if people really understood the idea that they would adopt it, that's almost never true.

1:52.5

Change is about overcoming resistance because anytime you set out to achieve anything significant, make any sort of significant impact,

2:07.4

there's always going to be people who aren't going to like it,

2:10.4

and they're going to work to undermine what you're trying to achieve in ways that are dishonest

2:14.9

and underhanded and deceptive.

2:20.9

That is the voice of Greg Settel, a lecturer at the Wharton Communication Program, where he teaches

...

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