311 - Appropriate Pricing, Surplus of Sourcing, and Master Distiller vs. Salesperson on Bourbon Community Roundtable #58

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 24 June 2021

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

As bourbon grows with popularity, so do the prices. The roundtable comes together to discuss how to price bourbon and if there is a good formula that can make everyone happy. There are lots of new sourced brands on the market, and more and more investors coming in every week to buy barrels, what will the sourced market look like in a few years? Lastly, we examine the business side of the industry and we try to figure out who is more important, the master distiller or the salesperson? Show Notes: This week’s Above the Char with Fred Minnick (@fredminnick) talks about private barrel picks. How should you appropriately price bourbon? What's the future of the sourced whiskey market? Who's more important, the master distiller or the salesperson? Support this Podcast on Patreon

Transcript

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0:00.0	Who, man, who would have known we switched the roundtable to Sunday night instead of Monday night?
0:06.7	Man, pretty much everybody did, like the four of us did.
0:09.9	Yeah.
0:19.0	This is episode 311 of Burbank Pursuit, the podcast featuring news, reviews, and interviews
0:24.8	with people making the bourbon whiskey industry happen.
0:28.2	I'm one of your host, Kenny Coleman, and before we start today's episode, with the 58th
0:32.3	Bourbon Community Roundtable, here's your weekly Bourbon News Update.
0:36.2	Five distilleries are coming together to release a
0:38.2	one-of-a-kind bourbon series celebrating bardstown heaven hill heaven hill jim beem bardstown bourbon
0:43.3	company preservation and log still distilleries have joined forces to create a collaborative project
0:48.5	where each distiller is committed to selecting a premium bourbon to represent their company's best
0:53.4	it's going to be bottled in custom packaging that celebrates the community and the history of Bardstown.
0:58.7	The project will be bottled at Bartstown Bourbon Company's new 55,000 square foot bottling facility,
1:04.5	then made available for purchase exclusively at on site of each distillery's visitor center in September, and all proceeds
1:12.2	from the release will be donated back to the Barts Town community.
1:15.8	George Dickel, Tennessee Whiskey is unveiling a new permanent expression to its lineup, an eight-year-old
1:21.9	bourbon bottled at 90-proof, using their standard matchful of 84% corn, 8% rye, and 8% malted barley, and has a suggested
1:30.2	retail price of $33.
1:33.3	In the Celebrity Bourbon Train, it keeps rolling along, but this time featuring NBA All-Star
1:38.5	Scotty Pippen, and the release is called Digits.
1:42.4	The product is a blend of 5-year-old bourbon from Savage & Cook,
1:45.0	who we just selected barrel with last week.
	...

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