310 Nutrition - More than a Health Brand, it's a Family
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 22 July 2020
⏱️ 33 minutes
🧾️ Download transcript
Summary
In the next part of this episode Tim Sharif, founder and CEO of 310 Nutrition, talks about the difficult challenges he faced while getting his product off the ground. He remembers the nail-biting 2 ½ years he worked without a paycheck- something he says, all entrepreneurs can understand. Finally, Tim talks candidly about his passion for healthy living and why his brand is more than just a company- it’s family. All this and more.
In the second part of this episode, Tim discusses: What challenges he faced in the early days of growing the brand; cutting costs in his personal life; starting small and reinvesting all profits for 2.5 years; How 90% of their profits come from their own website; vertically integrating and keeping as self-sufficient as possible; staying true to their core values; How the digitally native brands are feeling a boost from the stay-at-home orders; His prediction about how viable businesses will survive and thrive following the pandemic; Why having a mission-driven company is the best of both worlds; the disadvantages of focusing solely on money- seeing beyond money; What’s coming up next for 310 Nutrition; becoming fully organic, more locally-sourced ingredients “farm-to-bag” and expanding a distribution center in Nevada; Why his main differentiator is his willingness to re-invest in his own company, community.
Transcript
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| 0:00.0 | Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.3 | This is The Story of a Brand with your host, Ramon Vela. |
| 0:21.2 | 310 is a Facebook disruptor company, similar to Peloton, |
| 0:25.6 | Casper mattress, purple mattress, pure Vita, blender glasses, right? |
| 0:30.7 | These are Facebook Disruptor Company. |
| 0:33.1 | And I was at a Facebook Disruptor event in Menlo Park, |
| 0:41.6 | talking to the CFO of Facebook with these brands, these other Facebook Disruptor brands. |
| 0:43.2 | And I asked them, we were all talking, asking questions. |
| 0:45.2 | I said, here I am this auction of Blue Strap Company and I'm competing with people who are |
| 0:49.7 | losing money for top line numbers. |
| 0:51.6 | Most of these D to C companies that take funding don't make any money. |
| 0:55.0 | And here I am trying to promote my mission in an inflated auction, because you know all those |
| 1:01.0 | digital traffic is auctioned. |
| 1:02.0 | You know what he said? |
| 1:03.0 | It means that if you don't need the money, you should be able to get the money more. |
| 1:08.0 | And basically then what comes down to is what mostly company at the time we're doing was getting money to pay Facebook. |
| 1:14.6 | All of it. |
| 1:16.6 | And that's what bootstrap companies with a purpose like us had to compete with. |
| 1:20.6 | And now we now a lot of that is getting flushed out. |
| 1:22.6 | What you're seeing from those companies that money drying up that don't have real businesses is pure fear. |
| 1:29.3 | So, and then what you're seeing is other companies who have viable businesses that are seeing an opportunity, |
| 1:34.3 | and you know in these times, it'll weed out a lot of garbage and the cream, you know, |
... |
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