310 Nutrition - Built for Clean Eaters and Ingredient Readers
The Story of a Brand
Ramon Vela
5 • 145 Ratings
🗓️ 21 July 2020
⏱️ 29 minutes
🧾️ Download transcript
Summary
In the first part of this episode Tim Sharif, founder and CEO of 310 Nutrition, talks about his early days working as an entrepreneur in Las Vegas. He recalls suffering a big blow following the stock market crash of 2008. Looking for a fresh start, he moved to Manhattan Beach, California. He earned a living selling and marketing a protein shake designed for weight loss. To his surprise, health-conscious Californians wanted nothing to do with this product. Full of filler ingredients and sugar, Tim learned that the product he’d been peddling wasn’t exactly healthy. Fueled by a passion for true health and quality of life, he immersed himself into the “clean eating” lifestyle. It wasn’t long before he got the brilliant idea to create his own plant-based protein shake. Here is his story.
In the first part of this episode, Tim talks about Working and living in Las Vegas as an entrepreneur; Surviving the market crash in 2008/2009; How he moved to Los Angeles for a fresh start - working for a protein shake company; How learning the difficult realization that the shakes were not as healthy as he thought sparked his passion for “clean eating”; The many different benefits that come from eating fresh, clean, non-processed foods; How he determined to make the jump to start his own brand of clean protein shakes; How he was able to grow 310 Nutrition as a digitally native brand; his unorthodox entrepreneurial approach; authentic brand advocates; an honest approach to health products and lifestyle change; Why 310 Nutrition was ahead of the curve- plant-based protein, clean ingredients; and more.
Transcript
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| 0:00.0 | Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce podcast, and he's not your average host. |
| 0:14.3 | This is The Story of a Brand with your host, Ramon Vela. |
| 0:21.2 | Knowing there's a huge gap in the marketplace at that time, especially, |
| 0:25.0 | now there's other companies that are trying to break in and doing a similar thing in the end. |
| 0:30.5 | And I've seen there was a space in it, being an entrepreneur, being really excited about it, |
| 0:36.0 | being a product of the clean eating community, and launching |
| 0:40.3 | products for that community, authentic products that I didn't really need to make income on. |
| 0:45.3 | So I was able to fund this and launch this with no salary for literally two and a half years, |
| 0:53.3 | putting everything I have into it without taking anything |
| 0:55.1 | out along with having no investors because this was at the end I was so excited about it I liked it |
| 1:00.9 | and through that um you know what the cure to all problems are and we didn't have so many at that time |
| 1:06.0 | and yeah there's problems that come you know when you're growing so fast but the cure to problems are |
| 1:09.9 | sales and the sales were flowing. So, and they did to the point to where we were able to attract a lot of talent. |
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| 2:01.3 | candidate within 48 hours. You can hire a marketer hourly, part time, full time, and the folks |
| 2:07.4 | at market or hire will check in frequently to make sure you're happy. And get this, right now, |
... |
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