The Shainhouse Group - Time for Size-Inclusivity in Fashion

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 20 July 2020

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

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Summary

In part two of this Feature, Pamela Shainhouse, founder and president of The Shainhouse Group, talks about the difficult psychological effects that many plus-sized women face when shopping for clothes. She passionately discusses the various ways in which retailers fail to properly include women of all sizes. She then offers her expert advice, and market predictions for the near future. All this and more.

In the next part, Pamela goes into detail about How an early memory of shopping for wedding gowns stuck with her and fueled her passion for disrupting the psychology of shoppers, Why she believes brands should invest in manufacturing plus size, offsetting costs, falling into traps of taking shortcuts, Why she believes many brick-and-mortar brands have the ability to bounce back following the pandemic, what steps they should be taking in the meantime, Why brands need to look into more sustainable practices, from textures, fabrics, and fibers, How she educates and trains retailers, brands on better marketing, displaying and personal connections with plus-size customers, and more.

Join us while Ramon Vela interviews Pamela in Part 2 of this episode and listen to her share the inside story of a brand.

For more on The Shainhouse Group visit: https://www.theshainhousegroup.com/

Attentive - https://www.attentivemobile.com/

Enquire Labs - https://www.enquirelabs.com/commercefocused
Retention Science - RetentionScience.com

Transcript

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0:00.0	Recorded at Retention Science Studios, this is not your average entrepreneur or e-commerce
0:10.9	podcast, and he's not your average host.
0:14.4	This is The Story of a Brand with your host, Ramon Vela.
0:21.2	And I said, what do you mean?
0:22.5	You provide all sizes.
0:24.8	You're inclusive.
0:26.3	And they said to me, no, we're only, we've segmented that,
0:30.3	and we've only put you, put the larger sizes online.
0:35.0	And I said to her, I said, it's, it's important to provide.
0:40.6	And this is this really quite, it really mind boggled me because it's okay for a person
0:47.4	to come in who's a size zero to a 12 and be able to feel that fabric.
0:53.4	But for me, who is a size 1416, I have to sit with you.
0:58.4	I have to go online.
0:59.7	I have to pick what I want.
1:01.9	And then, okay, fine, I might be able to feel the fabric because it's there.
1:04.9	And then I have to come back to the store to pick it up because that's where that's,
1:08.5	that's the way they worked it.
1:10.4	So I find that when you put
1:12.9	and Neiman was putting plus size has a huge plus size department on online and Sacks has it online.
1:21.6	I find that there's a connotation of you know why do we have to be put online, but everybody else can
1:29.8	have the experience of being in a store. And I think that that's something that retailers need to
1:34.3	look at.
	...

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