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Middle of the show. a gospel Welcome to the You Are Not So

Welcome to the You Are Not So Smart podcast

Episode Episode 309

I'm In 1974

In 1974, two psychologists, Daniel Kahneman and Amos Tversky, worked together to forever, as the New Yorker once put it, change the way we think about the way we think.

Yeah. The prevailing wisdom before their landmark research went viral in the way that things went viral in the 1970s was that human beings are, for the most part, rational optimizers who are always making the

kinds of decisions and judgments that best maximize the potential of the outcomes under their

control. This was especially true in economics, where they were trying to understand the

behavior of marketplaces.

And the assumption, the wisdom of the day, was that, yeah, there's some irrationality here

and there, but it's random. They didn't see human error as something that could be predicted,

something that was systematic, but that

was all about to change around 1974. And the story of how this happened, how Amos Tversky and

Daniel Kahneman created this paradigm shift, so powerful that it reached far outside economics

and psychology to change the way

all of us see ourselves is a very, very fascinating story, one that required the invention of something

called the psychology of single questions. We're going to talk about that in this episode.

We're going to tell some of that

story. And let's start with one of those questions.

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