You are listening to the Heart and Hustle podcast. We are your hosts,

Abby McCloud and Lindsay Roman. Today you are in for a treat. That's a pun. You'll

understand it in a minute. Today we got to have a conversation with the brilliant and wonderful

Candice Nelson, the founder of a little company called Sprinkles, aka the

first Cup Cake Bakery and Cup Cake ATM. You might have heard of it. You 100% have and if you haven't you've seen the photos I'm sure.

Candice is a serial entrepreneur, a New York Times best-selling author, Wall Street Journal,

contributor, and an expert in turning one's passion into a profitable business.

Candas revolutionized the baking industry when she left her career in finance to start sprinkles,

the world's first Cup Cake Bakery and Cup Cake ATM, like I mentioned.

And then she followed that with the launch of Pizana, a growing chain of

award-winning pizzerias. She continues to expand her portfolio of

investments as an angel investor and with her passion for a mentoring entrepreneurs she just

released her new book Sweet Success a simple recipe for turning your passion into

profit this past November. Today we talk with Candace all about the financial side of business startups.

She breaks down for us all the different types of funding methods that you can use as an

entrepreneur, the pros and cons of each, how to think like an investor

when starting your business, and how to go about finding an investor for your

business or your idea. She also breaks down when you should consider taking that step and just

literally so much more. This episode is just packed full of detailed insight into the financial back-end strategy and mindset that you should have as a CEO focused on building a profitable and thriving business.

Seriously, Candice brought so much wisdom, personal experience, and insight to this conversation.

And we cannot wait for you to learn from her today.

So let's cut to the theme song

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