307. Client Getting Content - What Actually Works to Attract Leads?
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 17 February 2022
⏱️ 15 minutes
🧾️ Download transcript
Summary
Continuing on talk on content that generates leads, I want to focus on one type of content and that is direct offers for a potential client to take action on. Whether it is to DM you about coaching or a freebie you're promoting with an indirect offer, this is where you allow a prospect or lead to raise their hand and signal they are ready for more. I'll also answer some frequently asked questions around posting, hashtags, and increasing engagement.
Time Stamps:
(0:10) Previous Episode on the 3 Intentions
(1:50) Direct vs Indirect Offer
(4:40) Pipeline Equity
(7:08) How Often Should I Post?
(9:50) Engagement
(11:35) #Hashtags
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | How often should I post? Now, this depends, right? But I think we should focus on quantity. |
| 0:07.6 | When you're new, I think it's good to focus on quantity over quality. And I mean that. |
| 0:14.0 | I'll say that again. I did not mix the two up. When you're new, focus on quantity. I don't give a |
| 0:18.5 | shit how good it is, right? Because nobody's likely watching |
| 0:22.2 | you anyway. People get the biggest mistake I see newer coaches when they're struggling with social |
| 0:27.1 | media get is perfectionism. Should I post this? If you're asking, you should have posted it |
| 0:32.6 | yesterday. It's only going to get like, you know, 30 likes anyway. No one's really going to see it. |
| 0:36.9 | Let's let's go ahead and start getting better through reps and, and eventually you're going to be a |
| 0:42.3 | better content creator. What is up? And welcome back to the FitBiz podcast. So if you missed the |
| 0:49.8 | part one to this episode, go back. In the very last episode, I was talking about the three ways to, |
| 0:57.5 | the three, I'm sorry, the three types of content. So we talked about authority, connection, |
| 1:03.1 | and offers. So making an offer. And there's a lot that can go into making an offer. And I |
| 1:08.7 | didn't want to give it without the context. So if you |
| 1:11.3 | missed that episode, go back because this is just one type of content that you |
| 1:15.4 | can make that I'm going to talk about and then I'm going to give you just some |
| 1:18.4 | additional social media tips in terms of like all the common questions. When |
| 1:22.6 | should I post? Hashtags, things like that, just go over some things that'll really |
| 1:25.8 | help you in your content. But first let's talk about offers. So like I mentioned in the last episode, in order to make an |
| 1:33.6 | offer and have it click, people have to already know you and they already have to, they have to |
| 1:37.7 | like and trust you. So usually it means you've been doing a good enough job with authority |
| 1:42.9 | and connection content or maybe you did |
| 1:46.3 | those things in real life, right? So a lot of, um, a lot of students who come into IFCA come |
... |
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