306: Rachel Cannon: Key Steps for Success in Your Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 13 March 2018

⏱️ 87 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome to today's show! It really looks like our guest for today, Rachel Cannon of Rachel Cannon Limited Interiors, is doing some good things down in Baton Rouge Louisiana! What really gets LuAnn going is Rachel's promise on her website of a structured process and a step-by-step method, when it comes to her design. On today's show, Rachel talks about the fifteen-step the ten-step processes that she uses with her clients and how she came to develop them. She also discusses the way that she changed her marketing in order to attract the right client. Listen in to find out more. The specialty of Rachel Cannon Limited is designing a space where you'll feel happiest and at peace, that's both practical and uniquely beautiful, and that also tells the story of who you are. Rachel is known for creating classic, fresh, and smart interiors, with details that are both livable and deluxe. As an experienced and licensed interior designer, she leads a team of creative minds who effortlessly mix subtle color and rich architectural features, weaving in the meaningful details of your life. Listen in today to find out about Rachel's design processes and how she markets her business. Show highlights: Rachel discusses her systems and the way that she works with her clients. Rachel's ideal client profile. How Rachel's fifteen-step process About Rachel's Ten-Step New Construction package. What Rachel's VIP Day and her One Week Room Rescue is all about. Why the process keeps refining. How Rachel changed her marketing to attract the right client. A good way of dealing with difficult clients. The value of having a really good contract with your client. Teaching your clients how to work with you. Rachel's document of 'rules' for her clients-why she uses it and what it has in it. The real cost of interruptions when you're working. What brought about a turning point for Rachel, regarding the fees she charges. Discovering your real value. Why it's important to know who your ideal client is. How Rachel's VIP Day came about. Getting clear on charging the right amount for your services. How Rachel vets her potential clients to see if they're a fit for her. Why you really need to document everything that happens with your clients. Links: Her website and social: Rachel Cannon Limited Facebook: RCL Interiors Instagram Twitter Linkedin: Rachel Cannon

Transcript

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0:00.0	Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,
0:05.6	which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?
0:11.1	Big news, right?
0:12.6	The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.
0:18.2	Now, the batch designers exhibit is titled the Underground Library,
0:23.8	inspired by the Underground Railroad. The Underground Railroad is the clandestine network
0:28.6	established in the early 19th century through which many enslaved African Americans
0:33.6	traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,
0:43.5	artifacts, and books of black legacy.
0:46.9	In reimagining and repurposing the Andrew Carnegie Personal Library,
0:52.7	badge invites you to examine the power of home libraries
0:56.1	and the significance of literacy, remembering that African Americans were denied the right to read
1:02.3	under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create
1:08.7	the flat panels for the windows. We used a custom design fabric
1:12.5	by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a
1:20.0	point to visit this inspired space the next time you are in New York City. The exhibition runs
1:25.5	from November 24 all the way through August 10th,
1:30.0	2025. So you have plenty of time to get this on your calendar. We will put links in the show notes. Welcome to a well-designed business.
1:50.2	My name is Luann Nigara, and I'm so glad you found this podcast.
1:54.0	Together with my husband, Vince, and our partner, Bill, we have grown our company Window Works from the ground up.
1:59.7	So I know and I understand the challenges you face in running your interior design business.
2:05.6	I also know that your talent alone isn't enough to ensure your success.
	...

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