Welcome to the show, I'm Jordan Harbinger.

As always, I'm here with producer Jason DeFilippo.

On the Jordan Harbinger show, we decode the stories, secrets and skills of the world's

most brilliant and interesting people and turn their wisdom into practical advice that

you can use to impact your own life and those around you.

We want to help you see the matrix when it comes to how these amazing people think and

behave, and we want you to become a better thinker.

If you're new to the show, we've got episodes with spies and CEOs, athletes and authors,

and performers, as well as toolboxes for skills like negotiation, public speaking, body

language, persuasion and more.

So, if you're smart and you like to learn and improve, then you'll be right at home here

with us.

Today on the show, BJ Fog.

He's a social science research associate at Stanford and an author.

He's really just the OG of behavior change and habit change.

This guy has almost founded the fields of researching this area, the modern field of this

area.

He's one of the absolute gangsters, if you will, in this area, and it's funny because

he's such a super nice guy that gangster probably isn't an adjective that most people

use for BJ.

BJ was the first researcher to articulate the concept of capitalogy, the study of how

computers can be used to persuade people to change their attitudes or behaviors.

...