306: BJ Fogg | Tiny Habits That Change Everything
The Jordan Harbinger Show
Jordan Harbinger
4.8 • 12.3K Ratings
🗓️ 30 January 2020
⏱️ 69 minutes
🧾️ Download transcript
Summary
BJ Fogg (@bjfogg) is the founder and director of the Stanford Behavior Design Lab, and author of Tiny Habits: The Small Changes That Change Everything.
[Featured photo by Nathaniel Gerdes]
What We Discuss with BJ Fogg:- The main reasons we fail at behavior change -- even when we rationally know the long-term benefits heavily outweigh any short-term discomforts.
- The B=MAP Fogg Behavior Model that can be applied universally to understanding (and correcting) every type of behavior there is.
- How starter steps and tiny habits work as effective ways to "trick" our change-resistant human brains into radical behavior change.
- Why BJ prefers the term "untangling" rather than "breaking" in reference to habits we want to discontinue.
- Why repetition is often repeated as being the catalyst for creating habits, why this tidbit of popular misinformation is so wrong, and what really works as a better catalyst.
- And much more...
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Transcript
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| 0:00.0 | Welcome to the show, I'm Jordan Harbinger. |
| 0:05.2 | As always, I'm here with producer Jason DeFilippo. |
| 0:07.6 | On the Jordan Harbinger show, we decode the stories, secrets and skills of the world's |
| 0:11.1 | most brilliant and interesting people and turn their wisdom into practical advice that |
| 0:15.2 | you can use to impact your own life and those around you. |
| 0:18.1 | We want to help you see the matrix when it comes to how these amazing people think and |
| 0:21.3 | behave, and we want you to become a better thinker. |
| 0:24.4 | If you're new to the show, we've got episodes with spies and CEOs, athletes and authors, |
| 0:29.2 | and performers, as well as toolboxes for skills like negotiation, public speaking, body |
| 0:34.4 | language, persuasion and more. |
| 0:36.3 | So, if you're smart and you like to learn and improve, then you'll be right at home here |
| 0:40.2 | with us. |
| 0:41.2 | Today on the show, BJ Fog. |
| 0:43.0 | He's a social science research associate at Stanford and an author. |
| 0:46.8 | He's really just the OG of behavior change and habit change. |
| 0:50.8 | This guy has almost founded the fields of researching this area, the modern field of this |
| 0:56.7 | area. |
| 0:57.7 | He's one of the absolute gangsters, if you will, in this area, and it's funny because |
| 1:01.5 | he's such a super nice guy that gangster probably isn't an adjective that most people |
| 1:05.2 | use for BJ. |
| 1:06.2 | BJ was the first researcher to articulate the concept of capitalogy, the study of how |
| 1:11.0 | computers can be used to persuade people to change their attitudes or behaviors. |
... |
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