You're listening to Keep a Colda CEO, episode 305. She started with one client from Craigslist and grew it into a multi-coach vocal studio now serving over 200 clients a week.

In today's case study, vocal coach and bestselling author Jessica Doyle Mechis breaks down how she scaled her studio using community outreach, strategic follow-ups, and a waitlist-first hiring

strategy. After capping her solo roster at 30 clients, she built a waitlist of 100 plus in just

six weeks, then launched her first associate coaches with ready-to-book clients. With tiered pricing

and scalable offers like group classes and digital voice check-ins, Jessica grew

a high-touch brand powered entirely by word of mouth. This is a must listen for any entrepreneur

with a specialized skill or one-on-one service looking to scale beyond their own capacity without

sacrificing the quality of their client delivery.

Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,

the business questions you can't Google.

I'm your host, Ellen.

Every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares one specific growth strategy they've tested in their own business, exactly how they

implemented it, and what the results and revenue were.

You'll also hear financially transparent insights from my own journey, bootstrapping our media

company from a $300 freelance project into millions

in revenue.

Hey, everyone, welcome back to the show.

Today we're joined by Jessica Doyle-Mackis. And we have a really exciting case study all

around how you can use relationship marketing and not just your typical, like, sit around,

wait for people to refer you. Jessica really hit the ground running and building demand for a

vocal studio that she once worked solo, you know, working with a few clients a week. And now

they serve over 200 vocal clients a

...