Hello and welcome to Ben-Cumba Radio episode 304. Your ears are not deceiving you, the

inmates have taken control of the asylum and Tom is doing a solo show. So last week Ben did a very short show on

Monday that sort of talked a little bit about his personal development his

views on the topic and what it is that he's doing to improve his

knowledge at the minute and I thought that I would get in on the action and I would do

a similar thing. Now the first thing that I kind of want to talk about in terms of this is actually just my general philosophy on personal development as it relates to what I see in the fitness industry.

Personal development I think is often seen as purely as education.

So people will talk about the amount of books that they've read, the podcast that they've

been through, the seminars that they've attended, and that's all brilliant like we encourage

personal development as much as can be done but the thing is I think that a lot

oftentimes people kind of miss the purpose so I actually saw a post the other day of someone who's

currently listening to around three audio books a week and he's talking about

his hacks for how to listen to more audio books so he listens to them on double speed and he

he skips certain chapters and things like this and and for me that's kind of it's

missing the point there's that post that pops up on Facebook every now and then as well that says that the

average CEO of a successful Forbes 100 company reads 60 books per year.

And to be honest, I'm going to call bullshit on that because I don't believe that CEOs

read 60 books a year.

I don't think a CEO has that much time.

For me, a CEO spends most of his time or her time, developing the business, making relationships, travel into various seminars, and so

that amount of investment in learning time is just not there and that kind of goes to the point

that I'm trying to make which is that education for education sake while brilliant

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