304. On the Job with Theresa Bradford, Hoka One One Sports Marketing Associate Manager

Ali on the Run Show

Ali Feller

Run, Health & Fitness, Women, Inspiration, Runner, Entrepreneur, Sports, Fitness, Health, Running

4.9 • 3.7K Ratings

🗓️ 9 November 2020

⏱️ 53 minutes

🔗️ Recording | iTunes | RSS

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Summary

"What makes this my dream job is realizing that I can make a difference just by showing up, just by being a woman and a woman of color, and showing up in this space and holding this space and being proud of the work that I’m doing — knowing that we stand for something more than just running, and that we’re showing that as an athlete and as a running brand, you can stand for more than just the sport you do."

Theresa Bradford just might have every runner's dream job: She's a sports marketing associate manager for Hoka One One, where she works with Hoka's 150 sponsored elite athletes. (Aliphine Tuliamuk! Steph Bruce! Kellyn Taylor!) On this episode, Theresa talks about getting her start working in Hoka's customer service department, and working her way up to her current position. (Pro tip: Ask for what you want!) She gives us a behind-the-scenes look at what it's really like working in the running industry, and talks about the important work she's doing as part of Hoka's Diversity, Equity, and Inclusion team.

Thank you to Tracksmith for sponsoring the On the Job series on the Ali on the Run Show! Go to tracksmith.com/ontherun and use code ONTHERUN15 at checkout for 15% off your first Tracksmith purchase!

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Transcript

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0:00.0	The On The Job series on the Alley on the Run Show is brought to you by Tracksmith.
0:04.4	Go to Tracksmith.com slash On The Run and use code On The Run 15 to get 15% off your first
0:11.7	Tracksmith purchase. Welcome to the Alley on the Run Show.
0:19.3	I'm your host Alley Feller and this is the On The Job series where we hear from women with
0:24.0	cool, unique, interesting careers. Today I am really excited. Well I'm always excited aren't I?
0:31.4	I know. But today I am extra excited because you know I love hearing about behind the scenes stuff,
0:38.1	especially within the running industry. And that's exactly what Teresa Bradford is here to talk
0:44.0	about today. Teresa works for Hokaoneone and yes that is how it's pronounced as a sports marketing
0:51.3	associate manager. She's the one working with Hoka's pro athletes all 150 of them.
0:57.6	So when you think of all our favorite Hoka sponsored athletes like Alephine Tulliumuc,
1:02.0	Stephanie Bruce, Kellan Taylor, that's who Teresa gets to work with on the job. So fun right?
1:07.8	If you've ever wondered what it's like working for a running brand you are about to find out.
1:12.8	Please join me in welcoming Teresa Bradford to the On The Job series on the Alley on the Run Show.
1:21.4	Teresa I am so excited to have you here for the On The Job series. I think it's safe to say you
1:28.8	probably have every runner's dream job and that's what we're going to talk about today. So thank you
1:33.2	so much for being here and welcome to the Alley on the Run Show. Oh my gosh thank you so much Alley
1:38.4	for having me and we'll we'll just have to see if they think it's a dream job at the end and they
1:44.2	they realize what you actually do in sports marketing but happy to share all of those details.
1:51.3	Well I have so many questions we'll get into before we dive into all of those. Can you tell
1:57.0	everyone who you are, where you're from and what it is that you do? Yeah no problem. So my name is
2:04.0	Teresa Bradford. I currently work for Hoka On A On A in sports marketing. My technical role is sports
2:15.6	marketing associate manager for athletes. So I work specifically with all of our sponsored
	...

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