303: Value Pricing with Jonathan Stark
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 6 April 2020
⏱️ 56 minutes
🧾️ Download transcript
Summary
Ditching Hourly Billing and using Value Pricing for your services, with Jonathan Stark. He shares his entrepreneurial journey, and his thoughts and tips on adopting value pricing and abandoning hourly billing for services. He is the founder Jonathan Stark Consulting, the author of Hourly Billing Is Nuts, the host of the Ditching Hourly podcast, and writes a daily newsletter on pricing for independent professionals.
Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Transcript
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| 0:00.0 | Welcome to The How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business. And now here are your hosts. |
| 0:15.0 | Welcome to this episode of The Howl of Business. This is Henry Lopez. And my guest today is Jonathan. Welcome to the show. Hey, thanks for |
| 0:22.8 | having me. Glad to have you. This is going to be an interesting topic. We're going to chat a little |
| 0:26.7 | about Jonathan's entrepreneurial journey first and then we're going to dive into something that he is |
| 0:31.4 | passionate about, which is that he believes service providers should abandon hourly billing in favor of what he calls value pricing. |
| 0:41.0 | And I have to admit I'm a little skeptical going into this conversation. |
| 0:44.3 | And so that's why I'm looking forward to having Jonathan set me straight. |
| 0:47.9 | And if you want to receive more information about the Hawa Business, |
| 0:51.0 | including links to the show notes page for this episode, then just text |
| 0:55.3 | a word biz, B-I-Z to 31996. Jonathan Stark is a former software developer who is now on a |
| 1:03.6 | mission to rid the world of hourly billing. He's the author of Hourly Billing is Nuts. That's his |
| 1:09.9 | book. And he also has his own podcast. He's the host of Hourly Billing is Nuts. That's his book. And he also has his own podcast. |
| 1:13.5 | He's the host of Ditching Hourly. |
| 1:16.0 | I've listened to it. |
| 1:16.8 | It's a great, great podcast. |
| 1:18.4 | And he writes a daily newsletter as well on pricing for independent professionals. |
| 1:23.2 | Jonathan lives in the Providence Road Island area. |
| 1:26.4 | So once again, Jonathan Stark, welcome to the show. |
| 1:30.9 | Glad to be here. |
| 1:32.2 | Absolutely. |
| 1:33.5 | All right. |
| 1:33.8 | So just to start at the beginning a little bit, you studied music in school, if I got it right. |
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