Welcome to the How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business. And now here are your hosts. Welcome to the How of Business. This is Henry Lopez. And my guests today are Drs Kim and Todd Saxton.

Guys, welcome to the show.

Thanks so much for having us.

We're excited to be here today.

I appreciate it.

Thanks for being on.

Thanks for your patience for some technical difficulties that we've had to work through. But we're here and I'm excited about this conversation.

We're going to talk about their book, The Titanic Effect, which focuses

on helping us successfully navigate the uncertainties, uncertainties that sync most small business

startups. And I think whether you're looking to start a business or have an existing

small business, a lot of times it's those uncertainties that can catch us and we have to

think about

beyond the obvious things that we prepare for in starting and running a business.

You want to receive more information about the HALA business, including links to the show

notes pages for this episode.

Just text the word biz, B-I-Z, to 31996.

So let me tell you about Todd and Kim. Dr. Todd Saxton is an associate professor and Indiana Venture Faculty Fellow at the IU, that's Indiana University Kelly School of

Business and an award-winning professor of strategy and entrepreneurship. Todd has advised, helped launch,

and invested in hundreds of startups. He serves on the board of multiple entrepreneurial

ventures, and he has published numerous book chapters and articles on corporate and startup

strategies, and he's the co-author of The Titanic Effect, the book that we're going to

chat about today.

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