303 Mastering Marketing Agility by Andrea Fryrear

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 30 October 2020

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Organization by Andrea Fryrear

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.

As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts.

Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing.

This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture.

You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the anti-patterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/mastering-marketing-agility-andrea-fryrear

Transcript

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0:00.0	This is Andrea Freir, author of Mastering Marketing Agility, Transform Your Marketing Teams, and
0:06.0	devolve your organization, and you are listening to the Marketing Book Podcast.
0:10.4	Welcome to the Marketing Book Podcast. podcast. And now here's your host, Douglas Birdette.
0:24.0	Hello, and thanks for joining me on the marketing book podcast where each week I publish an interview
0:28.8	with the author of a new marketing or sales book and which was named by Forbes as one of 11 smart
0:33.8	podcasts that will keep you in the know and named by LinkedIn as one of 10
0:38.4	podcasts that will make you a better marketer. Don't worry about taking
0:42.3	notes you can find links to everything
0:43.6	linkable in this episode's website page at marketingbook podcast.com. And since
0:49.3	you're a listener to the marketing book podcast and I read every book featured on the show if I can
0:54.4	recommend a specific marketing or sales book or any other resource that I know of
0:58.6	for whatever situation you find yourself in feel free to connect with me on LinkedIn where we can chat and I will
1:04.8	do my best to get you pointed in the right direction. I produce this podcast to help us
1:09.7	both keep up with the latest ideas that matter most in the quickly changing and
1:14.4	somewhat overwhelming world of modern marketing and sales. My day job is running a
1:19.6	marketing agency that helps manufacturers and industrial companies grow faster by taking a sales-based
1:25.6	approach to marketing.
1:27.4	To learn more about the problems we solve and how we do it, visit sales artillery.com.
1:32.4	And if you're one of the many many listeners who's left a review
1:36.7	on Apple Podcast I want to drop a little something in the mail to thank you.
1:40.8	Details after the interview. All right enough enough yacken! Let's get on with the show!
1:46.6	Today we welcome Andrea Freir to the marketing book podcast to talk about her book,
	...

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