304 The Practice by Seth Godin

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 6 November 2020

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The Practice: Shipping Creative Work by Seth Godin

From the bestselling author of Linchpin, Tribes, Purple Cow and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.

Creative work doesn't come with a guarantee. But there is a pattern to who succeeds and who doesn't. And engaging in the consistent practice of its pursuit is the best way forward.

Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work.

Godin insists that writer's block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you're a well-adjusted human.

Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you've been seeking to share all along.

With this book as your guide, you'll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/practice-seth-godin

Transcript

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0:00.0	Hey it's Seth Godin, author of The Practice Shipping Creative Work, and you are listening to the
0:08.4	Marketing Book Podcast.
0:10.8	Welcome to the Marketing Book podcast helping you keep up with the smartest
0:16.0	thinking in the quickly changing field of modern marketing and now here's your
0:20.9	host Douglas Burdett. Hello and thanks for joining Now here's your host, Douglas Burton.
0:23.3	Hello, and thanks for joining me on the marketing book
0:26.1	podcast where each week I publish an interview
0:28.3	with the author of a new marketing or sales book
0:30.3	and which was named by Forbes
0:32.1	as one of 11 Smart Podcasts that will keep you in the
0:35.0	know and named by LinkedIn as one of 10 podcasts that will make you a better
0:39.9	marketer. Don't worry about taking notes. You can find links to everything
0:43.1	linkable in this episode's website page at marketingbook podcast.com. And
0:48.2	since you're a listener to the marketing book podcast and I read every book
0:52.3	featured on the show if I can
0:53.8	recommend a specific marketing or sales book or any other resource that I know of
0:58.0	for whatever situation you find yourself in feel free to connect with me on
1:02.1	LinkedIn where we can chat and I will do my best
1:05.0	to get you pointed in the right direction. I produce this podcast to help us
1:09.1	both keep up with the latest ideas that matter most in the quickly changing and somewhat
1:14.3	overwhelming world of modern marketing and sales. My day job is running a
1:19.1	marketing agency that helps manufacturers and industrial companies grow faster by taking a sales-based approach to marketing.
	...

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