302 Unleash Your Primal Brain by Tim Ash

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 23 October 2020

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

Unleash Your Primal Brain: Demystifying How We Think and Why We Act by Tim Ash

Understand what makes you human!

This book is about the commonalities all 8,000,000,000 people on Earth share.

Drop a rock. It falls and hits the ground.

Once you understand brain evolution, many of our behaviors will become more predictable. To a scary degree, we are reactive animals ruled by passions and not the rational geniuses with free will that we like to imagine.

First the bad news: The notion that people make decisions and choices to maximize objective self-interest has been demolished. People are not rational — far from it.

Now the good news: We are finding out exactly how and why we act in these seemingly irrational ways. In other words, there is a method to our seeming madness.

We evolved for a particular environment, but our rapid social advances and mushrooming populations have created a bewildering new world. On the timescale of this dizzying change, evolution has effectively stopped, and we must rely on what has gotten us this far. By retracing the path that our distant ancestors took to get here, we can understand the stunning abilities and glaring weaknesses which we have inherited.

Sometimes our reactions and responses are appropriate and uncannily helpful. In the blink of an eye, we can assess complex situations and reach critical life-or-death decisions. At other times, we are seemingly our own worst enemies — repeating the same mistakes, even when we know the results will be counterproductive, or even deadly.

Unlocking the true nature of the human brain is the last frontier. Recent work in fields such as biology, neuroscience, evolutionary psychology, medical imaging, social science, and behavioral economics is combining to show us the inner workings of this evolutionary marvel.

This book is designed for you — the curious and intelligent searcher for truth.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/unleash-primal-brain-tim-ash

Transcript

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0:00.0	This is Tim Ash, author of Unleash Your Primal Brain,
0:04.3	Demystifying how we think and why we act,
0:07.6	and you are listening to the Marketing Book Podcast.
0:11.1	Welcome to the Marketing Book Podcast
0:15.0	helping you keep up with the smartest thinking
0:17.0	in the quickly changing field of modern marketing.
0:20.0	And now here's your host, Douglas Birdette.
0:24.0	Hello, and thanks for joining me on the marketing book podcast where each week I publish an interview
0:29.0	with the author of a new marketing or sales book and which was named by Forbes as one of 11 smart
0:34.0	podcasts that will keep you in the know and named by LinkedIn as one of 10
0:38.6	podcasts that will make you a better marketer. Don't worry about taking notes. You can find links to
0:43.6	everything linkable in this episode's website page at marketingbook podcast.com and
0:49.0	since you're a listener to the marketing book podcast and I read every book featured on the show if I can
0:54.6	recommend a specific marketing or sales book or any other resource that I know of for
0:59.0	whatever situation you find yourself in feel free to connect with me on LinkedIn where we can chat and I will
1:05.1	do my best to get you pointed in the right direction.
1:08.2	I produce this podcast to help us both keep up with the latest ideas that matter most in the quickly changing
1:14.5	and somewhat overwhelming world of modern marketing and sales. My day job is
1:19.4	running a marketing agency that helps manufacturers and industrial companies grow faster by taking a sales-based approach to marketing.
1:27.0	To learn more about the problems we solve and how we do it, visit sales artillery.com.
1:32.0	And if you're one of the many many listeners who's left a review on
1:37.1	Apple Podcast I want to drop a little something in the mail to thank you.
	...

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