Hey, it's Louise from Team Forleo. If you've taken B School, the CopyCure, Time Genius,

or listened to any episode on this podcast, then you know that one of Marie's core teachings

starting before you're ready. If that's something you struggle to do, then you're in luck.

Because today, we're dipping into the vault to bring you three incredible guests who

are all about starting before you're ready. First up is Rename Oborn, whose blue ocean

strategy is a must for creative entrepreneurs. She'll help you think creatively about where

you can add value even if you think it's all been done before. After that, you'll hear

from the skim founders Danielle and Carly about how curiosity led to remarkable joy and success

with their business. Enjoy. 40 to 50% of what industries compete on adds no value or can be shifted.

So you look at dry bar, which probably every woman can get. So what do women need when they go

to the hairdresser? We go to get her hair cut once. What? Every four weeks, six weeks, maybe

six months. Color, what? Every four, six, eight months? Permanent. Same thing. But what she saw,

what women want, what makes them feel empowered is having fantastic hair, blow dry. She eliminated

everything else, which requires more staff, more training, more expertise, focused only on blow

dries made totally emotional experience. Instead of functional, opens up this whole new market space.

And as she can do it, I would argue anyone else can when they think differently. Yes. And we

were mentioning, we were talking about that little bit kind of off camera when we were meeting.

And I was asking you, do you know, do you ever have people that say, oh, my industry or my business,

there's no blue ocean. I feel like there's always a freaking blue ocean, right? I think everyone

thinks like when you teach executives or MBA students, I say in that interview is true, but not

in my industry. And I said, I was asked two questions. Okay. So it's not an industry today. And it's

true today. But it'll be false tomorrow because the question I ask is, okay, you think you can't create

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