#30: Lee LeFever—Why You're Confusing Your Customers and How to Fix It
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 6 February 2017
⏱️ 30 minutes
🧾️ Download transcript
Summary
As business leaders, we often get so focused on the details of our company that we forget to step back and understand things from our customers' perspective.
As a result, we talk over our potential customers' heads in our communication and marketing. Feeling confused, they take their business to another company -- not necessarily a better one, but one they understand.
But when we learn how to communicate clearly, we stop confusing our customers and start connecting with them. On this episode of the Building a Story Brand podcast, Donald Miller sits down with Lee LeFever, the master of the explainer video, to share four practical strategies we can use to speak clearly, engage our customers, and grow our businesses.
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/30
Transcript
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| 0:00.0 | Welcome to the Building a Story Brand podcast where we believe if you |
| 0:13.9 | confuse you'll lose. Noise is the enemy and creating a clear message is the |
| 0:18.8 | best way to grow your business. I'm your host Donald Miller. I'm joined by my co-host |
| 0:23.1 | J.J. |
| 0:23.7 | Peterson. Hi, J.J. |
| 0:24.7 | Hello, Don. It's a sad day on the podcast. |
| 0:27.2 | I know. We have to go here. |
| 0:28.8 | I know. |
| 0:29.8 | It's the saddest day on the podcast we've ever ever because we have to talk about something that's hard. |
| 0:35.4 | I know. Here's what we have to talk about. Hey listen if you're in your car just pull over. |
| 0:39.6 | This is gonna this is gonna be rough. |
| 0:42.2 | J. J. J. J. J. I know sometimes people laugh because the anxiety is so hard. |
| 0:47.0 | The pain is too much. |
| 0:50.0 | The thing we have to talk about is this. |
| 0:52.0 | The best people don't always win. |
| 0:55.0 | Yeah, they don't. |
| 0:57.0 | When it comes to marketing, branding, leadership, politics, |
| 1:01.0 | yeah. |
| 1:02.0 | Dudes who steal your girl in high school. |
| 1:04.0 | Yes. |
| 1:06.0 | Yes. |
| 1:07.0 | It's almost like quality doesn't matter kind of at first. |
... |
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