#29: Chalene Johnson—How to Effectively Scale Your Business Without Losing Your Mind
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 30 January 2017
⏱️ 43 minutes
🧾️ Download transcript
Summary
We're passionate about growing our businesses, aren't we? But that doesn't mean it's easy. In fact, the path of scaling a company is lined with landmines and pitfalls, both personal and professional.
This week on the Building a Story Brand podcast, Donald Miller talks with massively successful entrepreneur Chalene Johnson about the five things we can do this year to dramatically scale our businesses without losing our minds.
If you want to grow your business the right way, without compromising your personal life or values, don't miss this episode!
Get the worksheet that goes along with this episode at http://buildingastorybrand.com/29
Transcript
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| 0:00.0 | All right, so you know we did a survey for our podcast listeners at the end of 2016, and I was shocked because we asked the question, have you completed our course the five minute marketing |
| 0:13.5 | makeover and 50% of you had not done it yet I mean this is a free |
| 0:18.0 | resource all you have to do is enter your email address and you can watch three five minute videos where I really will help |
| 0:24.8 | you revolutionize your marketing. 50% of you still haven't done it because I believe |
| 0:29.0 | so strongly that you're going to get massive value from this course. I want to just give you a sneak |
| 0:33.0 | peek. Before we get to our interview with Shalin Johnson, I want you to listen to a |
| 0:37.1 | little bit of the five-minute marketing makeover. My hope is that this |
| 0:40.4 | little segment gives you insight that will get you off your bum. |
| 0:43.4 | If you want to have a successful business in 2017, we need to start with a clear message. |
| 0:48.1 | The course at 5minute marketing makeover.com is a perfect place to start. |
| 0:52.4 | And again, it's free free you have nothing to lose give me 15 |
| 0:55.5 | minutes and I promise you won't regret it one of the first things I talk about in the |
| 0:59.7 | five-minute marketing makeover is something called The Curse of Knowledge. This phrase is |
| 1:04.6 | coined in a book called The Art of Explanation by Le Le Fever and basically here's |
| 1:08.3 | how it works. You know so much about your products and service. You're kind of at level 10 on a scale of 1 to 10. |
| 1:15.3 | I mean you know a lot about it. |
| 1:17.4 | The problem is most people don't know what you know and so you've got to simplify your |
| 1:21.5 | understanding of your products in order to explain to them why they would |
| 1:24.8 | need what you have. |
| 1:26.6 | And so we tend to simplify, I don't know, maybe down to like level six or level five. |
| 1:30.8 | We really think we're putting the cookies on a lower shelf. The problem is |
| 1:35.0 | customers buy between levels one and two. In other words, you're not simplifying |
... |
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