#30 - GNC's Vice President of Product Innovation & Science: Rachel Kreider

Choose Hard

Cody McBroom

Health & Fitness, Self-improvement, Education, Health & Fitness:fitness, Nutrition, Fitness

4.8 • 812 Ratings

🗓️ 24 February 2025

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Choose Hard Host Cody McBroom interviews Rachel Kreider, the Vice President of Product Innovation and Science at GNC. They discuss Rachel's journey to becoming a Registered Dietitian and then into her current role as the head of Product Innovation and Science. Then the conversation leaps from topic to topic, touching on powerful points that every listener is going to want to hear about the supplement world! From the process of product creation in the GNC laboratory and accepting or denying products from other brands requesting to hit their shelves, to the importance of quality control and regulation in the supplement industry as a whole, and to the long and detailed process of making a great supplement product great... Rachel shares insights that any consumer of supplements would benefit from learning, so that they can make better and more informed decisions when purchasing products! You can learn more from Rachel and everything GNC has to offer, at the links below: GNC's instagram Rachel’s Linkedin GNC's YouTube GNC’s Free Blog GNC’s Supplement Store — Grab A Ticket To The Tailored Training Camp, April 17-18th: https://www.tailored-coaching.com/training-camp — TIMESTAMPS: (00:15) Introduction to Rachel and GNC (09:25) The Process of Product Innovation at GNC (17:13) Quality Control and Regulation in Supplements (23:24) The Timeline of Product Development (29:35) Market Dynamics of Whey Protein (37:41) The Impact of Social Media on Information (45:34) Creating Change in the Supplement Industry (51:47) Choosing Hard: Personal Reflections (56:57) Conclusion and Future Insights — 🚀1-ON-1 COACHING: ⁠https://www.tailored-coaching.com/apply-podcast ⁠ 👥 TAILORED COACHING COLLECTIVE (OUR COMMUNITY): ⁠http://www.tailored-coaching.com/tailored-collective⁠ 📲 GET A 7-DAY FREE TRIAL TO MY TRAINING APP: ⁠http://www.thetailoredtrainer.com/⁠ 💬 IG BROADCAST CHANNEL: https://ig.me/j/AbYMRlftdPtaijS5/ 🛒 MERCH SHOP: www.tailoredcoachingmethod.shop 💊 SUPPLEMENTS – Jocko Fuel, Discount Code: TAILORED https://jockofuel.com/ --- 🎙️TAILORED TRANSFORMATIONS PODCAST: - SPOTIFY: ⁠https://bit.ly/tlrd-transformations-spotify⁠ - APPLE PODCASTS:⁠https://apple.co/3GPlDxG⁠ 📖 FREE ARTICLES: ⁠https://tailoredcoachingmethod.com/blog⁠ 💾 FREE GUIDES: ⁠https://tailoredcoachingmethod.com/guides⁠ 📚CODY’S BOOK RECOMMENDATIONS: ⁠https://www.amazon.com/hz/wishlist/ls/3UF6CPC1LKGW?ref_=wl_share⁠ --- 📲 CONNECT WITH ME: IG -⁠https://www.instagram.com/codymcbroom⁠ YOUTUBE -⁠ ⁠⁠https://www.youtube.com/codymcbroom1⁠ INQUIRIES – ⁠[email protected]

Transcript

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0:00.0	The greatest things in life all start with a challenge.
0:06.1	You must accept that everything is hard before it gets easy.
0:10.0	Everything you want in life begins with a hard path.
0:14.6	All right, Rachel, I am excited for this episode because I don't know anything about you, really.
0:20.6	I know a little bit about you
0:21.5	but this is the selfish part of being a podcaster that is always really fun and exciting is learning
0:27.3	about people who do really cool things and are in parts especially when they're in parts of
0:32.9	what I would say my industry is that I haven't got to really go behind the scenes of yet.
0:37.8	Right. And as somebody who has been, shoot, I've been in the industry for over a decade,
0:42.6	13, 14 years as a coach. And I mean, I started walking into GNC stores since day one.
0:50.6	You know, it's one of the most well-known supplement stores there is in the country.
0:54.4	So this is a really, really cool opportunity for me to be able to pick your brain, hear more about
0:59.1	behind the scenes of the company, and learn what you do for that company. So before I start asking
1:04.7	all these questions that I have on my list that I'm excited to talk about, fill us in with
1:10.4	who you are in a nutshell.
1:12.0	Like who is Rachel for the listeners who don't know you yet?
1:14.2	Sure.
1:16.2	So my name is Rachel Kreider.
1:17.9	I am the vice president of product innovation and science for GNC.
1:23.5	And I love my job and it's very, very fun.
1:27.4	But of course, I'm also a wife, a mom and obsessed with health.
1:33.5	And I have been since I was a kid.
	...

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