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TED Talks Daily

3 ways to create a truly original design | Lope Gutierrez-Ruiz

TED Talks Daily

TED

Ted, Ted Talks Daily, Ted Podcast, Ted Talks, Society & Culture

4.1 β€’ 12.1K Ratings

πŸ—“οΈ 24 March 2026

⏱️ 8 minutes

🧾️ Download transcript

Summary

In a world where design trends are quietly converging β€” same color palettes, same typography, same illustration styles β€” how do you make work that actually looks different? Designer and TED Fellow Lope Gutierrez-Ruiz distills his answer into three sharp, counterintuitive ideas, ticking through his studio's own funky creations to show how you can make things that stand out.



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Transcript

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0:00.0

You're listening to TED Talks Daily, where we bring you new ideas to spark your curiosity every day.

0:09.5

I'm your host, Elise Hugh.

0:11.3

You know that feeling where every design you see online starts to look the same?

0:16.2

The same color palettes, the same 70s revival typography, and the same like illustration styles everywhere.

0:23.6

That's designer and Ted fellow Lope Gutierrez Ruiz. In today's talk, he dives into why this

0:29.4

happens and how we can break out of that loop, sharing three ideas to help us find inspiration

0:34.3

in unexpected places and make bold, creative choices.

0:38.4

He's not just talking about this in theory.

0:40.9

He shares real projects at the intersection of science and design.

0:45.0

We quickly realized that what was important,

0:47.3

it was not the legibility of the individual letters,

0:49.8

but rather to convey a sense of awe at the beauty of science.

0:55.0

Lope offers us a thoughtful look at creativity, collaboration,

0:58.7

and how originality can still thrive in a world that seems to rely more and more

1:03.1

on hyper-connected globalized trends.

1:06.2

This talk is made in partnership with UniBrands Corporation,

1:09.6

coming up right after a short break.

1:19.6

And now our TED Talk of the Day.

1:22.6

So we're all living in a connected world, of course. we're constantly sharing images, video content,

1:28.7

no matter where we are, roughly using the same platforms, right?

1:32.8

And in turn, this is creating a world and design trends that are starting to look a little

1:37.6

bit alike, right?

...

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