3 Unconventional Strategies to Grow Small Businesses In 2019
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 7 March 2019
⏱️ 13 minutes
🧾️ Download transcript
Summary
A lot of entrepreneurs and marketers miss the point when it comes to influencer marketing …
It’s not about who has the most followers or who’s “verified.” It’s about who has the attention of the people you’re trying to reach.
The truth is, many micro-influencers with 1,000 - 4000 followers will produce better business results for a company than a verified account with 300,000 followers because they have more “depth.”
I talk more about this and other strategies small businesses can use to grow sales in 2019 :
1. Charge more for your time
2. Understand the impact of Micro Influencers
3. Balance listening to the market & holding your conviction
Check it out and let me know what you thought @GaryVee on Twitter!
Transcript
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| 0:00.0 | Hey guys, on today's podcast, three highlights from a recent session, four Ds, you know, four |
| 0:06.1 | Ds, daily digital, deep dive at $12,000, one day consulting product at VaynerMedia. |
| 0:10.9 | I'm giving you a little bit of a sneak peek into it. |
| 0:14.3 | Here are the three highlights from this episode. |
| 0:16.2 | Make sure you stay to the end. |
| 0:17.7 | A little bit of an interesting request at the end. |
| 0:21.1 | This is the Gary V. Audio Experience. |
| 0:25.9 | Hey guys, in this clip, I really talked about one woman, one man practitioner shift when |
| 0:31.6 | you're building a bigger business and client service. |
| 0:34.0 | Like, a lot of people think that every client wants Gary Vaynerchuk. |
| 0:37.4 | The reality is, they don't get that. |
| 0:39.6 | They get VaynerMedia and a lot of you struggle with that. |
| 0:42.4 | This was probably the best articulation of that I've ever done. |
| 0:45.7 | This is going to help a ton, a ton of you who have three, four, five, seven, nine, |
| 0:50.0 | 11 person businesses. |
| 0:51.3 | I think it's challenging. |
| 0:52.3 | The reason I've been waiting to ask you this is similar to probably on a much larger scale |
| 0:56.4 | for you when you started VaynerMedia. |
| 0:59.2 | Right now, I feel like my company's called iMagnet Management, but our clients, |
| 1:04.0 | predominantly, they want to work with Patrick Fransco. |
| 1:07.4 | Not I'm at, you know, realistically we have a company, but they're most of our clients are |
| 1:12.4 | coming to us to word them out because they know me and their assumption when they come to work |
... |
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