$1.80 Strategy for LinkedIn
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 6 March 2019
⏱️ 18 minutes
🧾️ Download transcript
Summary
I really believe that 2019 is the year of LinkedIn. If you’re in B2B, it’s the single most important platform you need to be spending your time on.
This podcast is from a Q&A I did with business owners, many of whom are selling to other businesses. I talk about how the $1.80 Instagram strategy can apply to LinkedIn, how the platform has changed over the past few years, and more.
1:50 - How to apply the $1.80 strategy on LinkedIn
8:22 - Quality content is subjective to the consumer
12:17 - Creative ways to market a franchise business
Listen and tweet me what you thought @GaryVee.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | I think that growing a big base is completely based on value. |
| 0:07.0 | I think the only way you can get really, really big is value. |
| 0:11.0 | It took me 10 years to get 1.71.8 on Twitter and it's taken me three years to get the 5.2 on Instagram |
| 0:18.0 | because I'm in my prime and what I understand right now, what value is on that channel. |
| 0:25.0 | Watching all my platforms go through different cadences, you know, you've got to bring value. |
| 0:29.0 | I believe value to humans comes in two basic forms. |
| 0:33.0 | Entertainment or education. |
| 0:36.0 | For example, Instagram, entertainment comes in a form of being very attractive. |
| 0:40.0 | Entertainment comes in a form of being funny. |
| 0:43.0 | Entertainment comes in a lot of different forms. |
| 0:45.0 | Education comes in a lot of forms. |
| 0:48.0 | When I look at everybody who's been successful in building organic communities, |
| 0:53.0 | they've won on education or entertainment. |
| 0:56.0 | Then I watch 95% create selfish creative. |
| 1:01.0 | Right? 95% produces creative. |
| 1:04.0 | That's not bringing entertainment or education to the end consumer. |
| 1:08.0 | It's content that you made in your self-interest. |
| 1:12.0 | It was really fun to be in Vegas for this keynote I gave to the franchisee industry. |
| 1:28.0 | It's really funny. |
| 1:30.0 | I'm sure you're on the treadmill right now or walking a dog. |
| 1:33.0 | I don't get to go into new spaces a lot, which is why Q&A is amazing. |
| 1:37.0 | This is Q&A with some 50-100 people. |
... |
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