3 Tips for Better Lead Communication | This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 21 July 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

The federal government has made it mandatory that CRMs allow people to opt out of automatic text messages. There is nothing we can do about that, but also… why would we want to? Having people opt-out of our messages allows us to give more focused attention to the people who are actually interested. This week, I have Tom Toole on to share three tips for better communication with your leads. Stop wasting time chasing dead ends and put your energy where it matters. You’ll want to watch or listen, and stick around to the end for a bonus marketing tip which shows results.

Transcript

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0:00.0	Hey, welcome back to this weekend marketing today.
0:09.7	I've got Tom tool.
0:10.7	We're talking about one of the new rules that has hit us, which is all about opting out
0:16.4	and giving people the right to not get text messages from you in the world of online lead
0:21.0	generation.
0:22.0	Tom, for context, for the people that don't know you, how many leads do you generate
0:26.6	in a typical week or a month from all the various sources?
0:29.7	So people have context why this is so important to you.
0:31.7	We have anywhere between 1,000 and 1,200 leads coming in a month at our organization.
0:35.6	Okay.
0:36.6	And this is Facebook ads, Google ads, Zillow, kind of all the above, right?
0:40.0	Yeah, Google everything.
0:41.0	Yeah.
0:42.0	Okay.
0:43.0	So what is the law that is now in place and what do we need to know and what have you done
0:46.2	with your team to make sure you guys are compliant and relevant and winning?
0:50.0	So the federal government is pushing this because I don't know about you.
0:52.9	I've got a lot more text message solicitation just over the past two years alone, wholesalers,
0:56.6	all that sort of stuff.
0:57.6	So what's happening is the iPhone now has that opt out messaging.
1:03.0	A lot of the CRMs have to be compliant because they're going to get fined, right?
1:05.8	Not a lot of them.
	...

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